How To Become The Face Of The Brand 🙋🏻‍♂️

So, you maybe asking yourself why would I need to be the face of the brand? Why should I tasked with becoming the face of the brand you’re marketing?

Well, It makes sense. People connect with people, not just logos or companies. RIGHT?! 🤷🏻‍♂️ By putting yourself out there as the driving force behind your brand, you can establish trust and build stronger relationships with your target audience. You may have heard me waffle on about “personal branding” before, and how I offer personal branding photography as a service because it’s a very important aspect of your own business!

Even if customers won't always interact with you directly, they need to know there's a real person behind the brand. This is especially important for small to mid-sized companies and influencers because this is your key USP.

Putting yourself out there can feel intimidating. Many people worry about looking perfect or saying the wrong thing. Remember, your audience wants to see the real you, flaws and everything around that. They’ll follow you because you “Keep It Real” - Ali G so… don’t hold back that true inner character.

Don't let tech hold you back, either. While it may seem daunting at first, there are user-friendly tools available. Last week I shared a few of those affordable tech savvy things you’d need to start simple, and then improve your skills over time.

Creating Content That Showcases You 👤

Showing your authentic self is key to connecting with your audience: share your personality, quirks, and sense of humor. At the same time, you’ll need to maintain a level of professionalism appropriate for your industry and brand image. As you move forward, you’ll find the right balance that feels right for you. 

You don't always have to show your face, either. Sharing personal stories, experiences, or thoughts related to your brand can be just as effective for letting people get to know the real you behind the company. I often share just entertaining content alongside my other content as it keeps people engaged.

Experiment with these different types of content to see what resonates with your target audience:

• Personal posts or stories that relate to your brand

• Short videos sharing your insights on industry topics

• Podcast episodes featuring your thoughts on your brand's niche

• Blog posts expressing your unique perspectives

Whatever you choose, your aim should be to create content that demonstrates your industry knowledge while also allowing your personality to shine through. You can even leverage content you've already created, like webinars or live videos, to efficiently produce more content showcasing you.

Finally, make sure to include clear calls to action in your content. Direct people to take the next step, whether it's signing up for your brand's newsletter, following your company on social media, or making a purchase for your services.

Measuring Your Impact 📈

To gauge if your personal branding efforts are working, look for signs of engagement:

• Are people commenting on or sharing your content? 

• Are you getting direct messages from interested customers?

• When you make a brand-related offer, do people say they've been following you?

Becoming the face of your brand as a marketer takes courage and effort, but the payoff is worth it. I can ensure you of this! By connecting with your audience on a human level, you'll build a loyal community and attract more customers who resonate with you and your brand's values. Start putting yourself out there today—your brand will thank you! 🙏🏻

Q&A

• So, are you ready to harness the power of your face for the personal branding element for your business?

• Do you have any pain points I can help you with smoothing out?

• What aspect of YOU do you think you could utilize for branding and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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