Why Repurpose Your Content 🤷🏻‍♂️

Having a content marketing strategy is essential for businesses today, but consistently creating high-quality, engaging content can be a significant challenge. The following “atomization” framework will guide you in exponentially amplifying your existing content to maximize its impact and value.

We cannot always create new content every single day. Right?!

For Example:

Take a comprehensive research report. Instead of just posting the report link on socials or adding it to your website, brainstorm all the possible ways to divide it into smaller content formats. The key is matching formats to social channels and audiences. For example, determine how an infographic looks on Instagram as a post versus a Reel. How does this live in your email? How does this live on a podcast? And so on, you guys get it! 😏

Some Repurposing Ideas Include 🔎

• Social media graphics with key stats

• Short video summaries

• Blog post series based on main sections

• Infographics around major findings

• Email newsletter nuggets

• Presentation decks

• Podcast interview snippets

• Quotes for sharing

• Systematize Your Content Amplification

Center Your Efforts On Four Key Elements🔑

Content Pillars: Connect content to overarching topics and themes your brand focuses on. This allows you to identify areas where a piece may have additional applications.

Audience Stages: Map content to target audience mindsets across your sales funnel. For example, how could a report be formatted differently for prospects who are new to your company versus longtime customers? Different groups will have unique needs.

Angles: Determine the core narratives or angles you want to highlight and feature. For a report, these could be major conclusions, actionable recommendations, surprising revelations, etc. Covering multiple angles allows you to generate more great variants of the content.

Formats: Finally, consider what formats will work best based on social platforms, use cases, and audience preferences. Would your content resonate more as a LinkedIn article, Instagram carousel, or email newsletter? Align formats to your audience’s consumption habits if at all possible.

Here’s an example: Say your cornerstone content is a report. First, start with your core content pillars. If the report applies to 2 pillars, that's a great starting point. Next, look at tailoring parts of the report to two potential audiences or buyer journey stages per pillar, such as prospects versus existing customers.

If you have 5 key report takeaways and 2 target audiences, you have 10 angles. Cover each angle for each audience in 2 formats, like a historical comparison and a demonstrative example, and you have 20 ways to repackage the content. Well, roughly anyways don’t hold me to that “math” 😉

Extend Content Amplification 💪🏻

Many signals indicate a chance to amplify pre-existing content.

An important one is aligning with the seasonality of your business and sales cycles. We all have FEELS for seasonal things, it’s in our DNA. If prospect engagement spikes at certain times of the year, have relevant lead gen and top-of-funnel content ready to exchange for contact information; free giveaways, or on-site handouts/checklists—the types of “free before you buy” content that get attention. Everyone loves a good old Free before you buy 😏 

Timeliness also matters. An annual report, for example, will have the greatest relevance for two quarters—Q4 when it is released and Q1 of the following year. But reports often maintain value for 1–2 years as an interesting benchmark of progress. The content you published two years back could resurface as a “then versus now” comparison spotlighting your content’s evolution path.

Alternatively: If a hot topic is gaining traction and you have relevant content, pull that asset forward for amplification—your target audience analytics provide the best signals for what to amplify.

The goal is to identify successful evergreen and seasonal pieces that merit replay after publication. This will prevent you from reinventing the wheel each quarter or from losing traction from past efforts.

I hope this all helps you create a LIL bit less, or more effectively in the future 🤷🏻‍♂️

Q&A

• So, are you ready to harness repurposing techniques for your business?

• Do you have any pain points I can help you with smoothing out?

• What do you think you could utilize the most in terms of repurposing content that’ll impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
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