What Is Agile Marketing? 🤷🏻‍♂️

So, you’re probs thinking what the hell is that? Not another bloody marketing sub-terminology which basically is a L̶O̶A̶D̶ O̶F̶ J̶A̶R̶G̶O̶N̶ 😂

Well, actually… It kind of is but let me run through why it’s important to be remembering this term! ONLY because having an agile marketing strategy takes time to perfect but can create massive gains in terms of efficiency and campaign performance.

Kent Just Bloody “Breakdown It Down Baby”

I hear you ladies n gents! So, agile marketing applies the concept of agile software development to marketing. It focuses on releasing small pieces of content quickly, getting feedback, and improving based on that feedback. The goal is to respond faster to trends instead of spending months developing one big campaign that may not meet customer needs. Easy enough to understand and do, right? 🤷🏻‍♂️

There are four key components of an agile marketing strategy:

Backlog: A list of all tasks and content ideas that need to be done. You pull from this backlog to prioritise what to work on each day or week.

Sprints: A set period, usually 1–2 weeks, focused on a specific goal or project. Having clear start and end times keeps things moving.  

Daily Standups: Short, daily team meetings where everyone shares what they did yesterday, what they will do today, and any obstacles. This removes bottlenecks.

Retrospectives: After finishing a sprint, examine what worked and didn’t, and decide how to improve processes for next time. The technology used in drones has advanced significantly in recent years, with new models featuring improved cameras and video capabilities. With high-quality cameras and advanced stabilization systems, drones are able to capture incredibly smooth and stable aerial shots, even in challenging conditions. This has led to a significant improvement in the quality of aerial footage and images.

Helping Your Marketing Team Embrace Agile Marketing

An agile mindset that encourages trying new things, failing fast, gathering feedback, and working collaboratively is as important as using specific tools or tactics. I learned this the hard way from managing a HUGE team, and numerous branches for Volkswagen, Renault, and Alpine when I worked as their Digital & Video Marketing Manager. So, take that in and utilise it #yourwelcome

As your team will be moving quickly and adjusting campaigns rapidly, it’s important to foster a culture where team members feel comfortable suggesting better ways to do things. Praise new ideas even if they don’t work. You never know too, some ideas could MASSIVELY boost not only team culture morale but the business too.

You’ll also need to meet regularly with other stakeholders in the business to understand their evolving needs so you can support their initiatives properly.

💡Top tip: Always sign off those ‘new ideas’ with directors and stakeholders in the business FIRST! However, come in with a decent pitch for them around the idea. They don’t have time to “jibber jabber” around, make it short concise, and creative.

How to Measure the Success of Your Agile Marketing Strategy

Key metrics to watch might include:

- Speed of content output
- Backlog task completion rate
- Traffic and engagement numbers on recent content
- Client satisfaction scores
- Employee satisfaction or project enjoyment

Focus on small growth and continuous improvement rather than big overnight success 📊

After each sprint, review your processes and refine them as needed 💪🏻

Q&A

• So, are you ready to harness the power of using Agile Marketing for your business strategy?

• Do you have any pain points I can help you with smoothing out with your marketing strategy?

• What do you think you could utilize “agile marketing’ for and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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