Real Website Solutions 🧑🏻‍💻

So, I'd LOVEEE to talk about websites today. And, seeing as we’ve just started our first website solution of 2024 with our new client Richmond Villa in Greece, I thought it would fit nicely!

Firstly Did You Know?
WE’RE a Top-Rated Website Design agency In the whole of Berkshire & Hampshire and If you are looking, or, thinking about a top-rated web solution for you or your business, why not check  Out Here what I have to offer!

PS: Sorry I don’t build 3-pager WIX sites - I Only full solutions tailored to work with you 🫵🏻

Right, before you rush off to find your next WIX or GoDaddy Designer, let’s jump in! 😏

Learn From Dairy Boy

I love their design LOVE the design of the website, when I say to clients “less is more” this is a clear example of it! And, I must say I LOVE this footer. It is far from standard and really beautiful/clear / tight. It's also incredibly on-brand 💪🏻

Which, not everyone thinks about when they use web designers that aren’t businessmen/marketers too. Off colours everywhere, not on brand and different fonts jarring the user, or, just not a defined focus on areas to convert clients… CTA’S (call-to-actions) which are vital for customers.

However, there are some MUCH lower-hanging fruits for Dairy Boy to attack. As with basically NEARLY EVERY website you visit these days, The CRM capture pops up way too quickly!

Adding a CTA to the homepage hero - cool, do it. I mean, I don’t bother because I want the user to actually enjoy flying around my website, UI is VERY important and If you’ve followed me long enough, you’ll know I DISDAIN (posh word I know) CTA data capture pop-ups! So be aware of your audience and think how you shop online when adding a 3-second “Give me your data so I can spam email you” call-to-action on your websites, please.

The main advice is… Tricks and special details AFTER fundamentals. Let the user have a journey too, that’s important to the sales cycle 📈

Going Visual With North Star

Traditionally, most websites are really more focused on content. You’ll hear your WIX web designer shout down the phone SEO SEO SEO “g̶o̶t̶s̶a̶ h̶a̶v̶e̶ t̶h̶a̶t̶ t̶e̶x̶t̶ f̶o̶r̶ S̶E̶O̶ Y̶a̶’k̶n̶o̶w̶” and yes, that is true. However, did you know that video actually ranks just as good as great text format in terms of SEO? Plus, North Star has done something I truly admire, focusing on the visual journey. If you have a product and want to build a website that’s going to stand out from the crowd, how North Star has done their website is DEFINITELY! How I would build a website for you. Why? Because, with a product, showing it (and I mean visually) is the best way to grab the consumer in.

The best websites are FUN to shop. A surprise moment below the footer? WHY NOT!! So far down that it's almost an Easter Egg 🥚😂

Website Funnel Hacking

There is no better way to study a brand or a business than to behave like a customer. Right?

So, with that in mind, study your website and invest time into making sure it works for you (as a customer) and I can guarantee you’ll see a difference in results. I think we all get carried away with thinking this needs to be here, and that there. Plus, a lot of website designers (Damn don’t shoot me for saying this guys 😂) aren’t marketing guys, so they build a nice website but forget about the functionality or marketing aspects of what the website SHOULD be doing. Me and my team like to build websites as “ solutions ” so we start off by asking what you need from the website, why you need certain things (to build effective marketing tools on the site) plus much more.

So, to summarise before I waffle on…

- Build to focus on the consumer
- Then funnel hack the 💩out of it by thinking of customer-centric solutions to convert them into either Lead (via data) or getting them to call towards an action. For example, a call back etc.
- Finally, test everything! Mainly the journey of the EPIC funnel hacks you have just built. We all love creating stuff, it’s cool RIGHT?! But not every one of the ideas works well the first time, so test it does, because the last thing you want is a LIT website with a great CTA but then find the funnel hack loses the customer.

I used to (before I focus on web solutions) I always got asked, “how do you pick a decent website solution?” And from my knnowledge of working with Google, building search engine software and my ‘white hat’ days within the tech industry etc, I’d honestly… waffle on to everyone almost as I was plugged into the matrix. So… I hear you ladies n gents!

“KENT…JUST BLOODY BREAK IT DOWN BABY”

Here’s some vital steps and/or information to help you pick the correct website designer or solution (no sales pitch for me here yeah!). No seriously, take this advice its my Ali G #realtalk 🗣️

Correct Direction
Personally, I focus on making sure you have the correct website direction, ensuring that it will achieve results. I give clients clear and honest advice from many years of experience, none of that sales or web jargon. Just what you do and don’t need, what I’d advise on having for specific reasons and wherever you’re able to save on cost and time. So ensure you’re website provider offers this to you, with no bull 💩

Tangible CTA's
I work with clients to create an end-goal, targets or call-to-actions on the website. To ensure your website actually works for them and drives leads. I work on data-capture, marketing and helping sell yourself visually through clever user website journeys. I ensure all areas of the website are tangible and function properly for the user in order to better the website relationship with your potential new customers. Make sure you’re website prpobider

Now, this is only touching the sides of everything needed for website solutions, but I thought I’d share a few top tips and knowledge.

Content Is King
I help clients create attractive digital and video-based content that is audience specific, building your brand and gaining your warm-leads into your business. Video Content highly ranks with search engines, often even over good SEO, so it’s important you have content that relates and helps converts. I also help clients create new content formats that will boost your web conversions. So, ensure you’re website provider is offering this to you. Or, what the hell are you investing in? A plank of wood to sit there and do nothing?!

Web Marketing
I help clients find the best digital marketing solution that will build brand, lead-conversions, data-capture and customers through clever digital marketing solutions via their website. I work with clients to ensure you have the best web marketing tools on your website possible. As my web solutions are MAINLY built within WordPress, there are a ton of free plugins and marketing resources available.

SEO & Use
It’s important to have a strong SEO solution. So, as standard in all packages, I give all my clients search engine optimisation, ensuring you get found online by search bots which index your website. I work with all my clients 100% on the big to little things, even naming your files so your content is relevant, search-focused and keyworded correctly. I work hard to make sure the site is rated highly before deploying it live. Make sure you’re website provider is this passionate or 3 throw them into the bin!

Web Security
Being very anal 😉 on security and highly rated for implementing secure website solutions. I make all my clients feel safe that me and my developer build your website to be as safe as possible. I also offer yearly Maintenance packages on a flat £500.00 as a standard for mainly all the maintenance, content building, plugin and most importantly security updates you’ll need. Make sure you’re website provider is offering you tanigble security options and maintenance packages that aren’t just a load of jargon to get them extra money off you!

Would You Like To See More Of Website Solution Tips? 🤷🏻‍♂️

If so, reply to let me know… Honestly, these thousands of people who are joing, I respect each and EVERY one of you! And I’ll continue to include more and more top tips on how we’ve become the top 3 website agencies to work with in TWO COUNTIES! Not to sell to you, C’MON guys n girls, you know be better than that!

Right, Let’s Joing The Banter Bus - Client Meme Of The Week

I’ll leave you with this meme to laugh over! However, laugh away… BUT remember if you are the one cheaping out on your website or doing it all yourself thinking you can master website tactics by being a Google Jedi, this meme could be about you 🫢 I know, I’m harsh. Right? But the truth hurts, and money talks! Get a proper website agency who knows their stuff, pay the big bucks and you’ll never need to worry about this meme MAYBE relating to you ever again 🫡

Q&A

• So, are you ready to harness the power of using marketing techniques for your business’s website?

• Do you have any pain points I can help you with smoothing out on your website or website’s strategy?

• What do you think you could utilize on your website for making funnel hacks, and how would it impact your website?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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