Real News You Can Use: June 2025 📰

So, as always every month here’s the TOP bits of 2025 news I’ve digested for you that WILL actually help you, or your business!

Instagram Comments: The platform has rolled out a feature to cross-post a comment as a Threads post.

Canvas for ChatGPT: OpenAI’s new feature opens automatically when the AI detects a scenario where it could be helpful. Users can also manually activate it by including "use canvas" in their prompt, allowing them to work on existing projects. Writing shortcuts include suggesting edits with inline feedback, adjusting document length, changing the reading level from Kindergarten to Graduate School, adding final polish by checking grammar, clarity, and consistency, and inserting relevant emojis for emphasis. For coding tasks, Canvas makes it easier to track and understand ChatGPT's changes, with plans to further improve transparency in editing. Users can have ChatGPT review their code with inline suggestions, add logs for debugging, insert comments to improve code readability, detect and fix bugs by rewriting problematic code, and even port their code to different programming languages, including JavaScript, TypeScript, Python, Java, C++, or PHP.

Google Lens for Search: Google has announced significant updates to its Google Lens application, introducing new features that expand its search capabilities. The most notable addition is the ability to search using video, which is now rolling out in Search Labs on Android and iOS platforms. This new feature allows users to record a short video of what they want to search for rather than being limited to a single image. Additionally, users can now use their voice to ask questions about what they see in real time. The system utilises Google's Gemini AI model to analyse the video content and provide relevant responses to user queries. Google has also enhanced its photo search feature within Lens. Users can now ask questions about a photo using their voice. This voice question feature is being rolled out globally on Android and iOS, though it's currently only available in English.

Google Verification in Search: In a limited experiment, Google is testing a blue checkmark in its search results to help users identify legitimate websites and avoid fraudulent ones. The checkmarks are intended to distinguish authentic businesses from potential copycats trying to exploit well-known brands. When visible, users can hover over the checkmark to see a message explaining that "Google's signals suggest that this business is the business that it says it is." Google determines this authenticity through various means, including website verification, Merchant Center data, and manual reviews.

YouTube Shorts: Now, creators can upload videos that are up to 3 minutes long. Now, all videos meeting these criteria will be treated as Shorts, though the rollout may take a few weeks. Shorts over 60 seconds containing copyrighted content will be blocked, meaning they won't be playable or recommended on the platform. However, creators can edit their videos to remove copyrighted content using YouTube Studio tools. Monetization for 3-minute Shorts will function similarly to current Shorts, except for those blocked due to copyright claims. Regardless of duration, all Shorts will count toward YouTube Partner Program eligibility requirements.

Facebook Updates: Key updates include a new "Local" tab for community content, an "Explore" tab for personalised interests, an improved Video tab with emphasis on Reels, and enhanced Event sharing capabilities. Facebook is also testing AI-powered features for Groups and expanding Dating options. Additionally, Facebook is expanding monetisation opportunities for creators across various content formats.

Messenger Features: Messenger updates include new functionalities for Notes, a "Memories" feature, and the introduction of "Messenger Communities" for interest-based connections.

TikTok Ads Solutions: TikTok introduced new advertising solutions aimed at helping brands achieve better business results. The Performance Automation Solution, called Smart+, automates the performance advertising process across targeting, bidding, and creative aspects. Smart+ offers campaign objectives including Web Campaigns, Catalog Ads, App Campaigns, and Lead Generation Campaigns. TikTok also introduced GMV Max, which automates TikTok Shop campaign creation to help merchants grow their gross merchandise value. GMV Max simplifies ad operations and allows sellers to reach their audience across various shoppable placements on TikTok. TikTok also launched Out of Phone: Retail, an in-store digital advertising solution that showcases organic and branded TikTok content in retail locations.

Facebook AI Video Expansion and Image Animation: Today, Meta is expanding its suite of tools and introducing video generative AI features to support businesses throughout the ad creation process. Meta is also introducing Image Animation, allowing advertisers to generate video creative from a single static image for Instagram Reels. The company has begun rolling out these new features and plans to make them more widely available soon.

Snapchat Ads Types: The first new placement, Sponsored Snaps, is being tested with Disney. Sponsored Snaps allow businesses to send full-screen vertical video messages directly to Snapchat users. Users can open these Snaps, reply to the advertiser, or use a call-to-action link. These Sponsored Snaps are visually distinct in the inbox and do not have push notifications. The second new placement is Promoted Places, which is being tested with McDonald's and Taco Bell. Promoted Places highlight sponsored locations on the Snap Map to help users discover interesting places to visit.

X Revenue Sharing: The new payment structure is based on engagement from Premium users rather than ads in replies; ads in replies will no longer affect creator payouts. Moving forward, creators will earn revenue when their followers who subscribe to X Premium engage with their content.

YouTube Shorts, Studio, and More: YouTube is introducing a feature that allows users to reduce the number of Shorts in their home feed temporarily. Users can access this option through the three-dot menu beside any Shorts grid. A Shorts Templates feature allows users to recreate or repurpose videos they have seen, including inherited elements like audio, segment timing, and text. YouTube Studio mobile now supports landscape view on both Android and iOS devices. A new "Notify Me" option is being added to Shorts music previews, allowing creators to receive notifications when the full-length version of a previewed song is released on YouTube.

I hope this news digest helped you, even if only one part!

Q&A

• So, are you ready to harness the power of using this new news for your business?

• Do you have any pain points I can help you with smoothing out regarding any of the news above?

• Which of the above do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
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