REAL News You Can Use Feb 📰

I know what you’re thinking… “Oh god” really? More of that news I cannot use, or action within my business because it’s just marketing jargon! 🙅🏻‍♂️

Nope!

Below we have some REAL tangible news you can benefit from knowing this Feb 2025.

🗞 Instagram Hashtag Search: Instagram has announced an update to simplify the hashtag and search experiences within the app. When users tap on a hashtag, Instagram will direct them to the search results for that specific hashtag. This change streamlines the process of discovering relevant content, as users no longer need to navigate multiple screens or tabs to access the desired information.

🗞 Google Measurement Alignment: Google is aligning how conversions are defined across Google Ads and Analytics, giving users a consistent view of their Google advertising performance. This update introduces key events in Google Analytics, replacing the current conversions with behavioural analytics.

🗞 Snapchat Sponsored AR Filters: The newly launched augmented reality (AR) ad offering allows brands to expand their reach by placing ads in the post-capture Filter Carousel, accessible after Snapchatters capture content with the Snapchat Camera. This feature enables brands to integrate into major events and everyday moments seamlessly, maximising brand awareness and engagement.

🗞 Threads & the Fediverse: Meta has announced that its social media app, Threads, is now integrating with the fediverse, a decentralized social networking ecosystem built on open protocols like ActivityPub. As part of a beta experience, Threads users with public profiles can share their posts to other ActivityPub-compliant servers, allowing cross-platform interaction. Building Threads as a federated platform presented new engineering challenges for Meta, requiring unique interoperability considerations and solutions.

Q&A

• So, are you ready to harness the power of using any of the news above for your business?

• Do you have any pain points I can help you with smoothing out regarding any of this new news?

• What do think I could put in next month’s news breakdown?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻