Real News You Can Use: August 2025 📰

If your inbox is full of “urgent” emails from Karen in accounts and 12 newsletters you never signed up for — don’t worry, this one’s actually useful. This month, we’re serving up bite-sized business and marketing updates that you can actually use (no buzzwords, no fluff, no vague predictions from 2012).

Think of it as your marketing cheat sheet for August — minus the boring bits!

Ready to make this month your most productive one yet? Let’s dive in…

TikTok Post Scheduling: The Schedule Post feature has been added to the TikTok Studio management tool. Users can now manage all TikTok posting and analytics processes in one place.

Parody Labels on X: The platform announced it will label parody and satire profiles on both accounts and posts to prevent confusion with authentic accounts. Currently, users must apply these labels manually through account settings, though X plans to make them mandatory.

ChatGPT Tasks in Beta: The new beta feature, which allows paid users to ask the AI to schedule reminders or recurring requests, will start rolling out to ChatGPT Plus, Team, and Pro users around the globe this week.

Paid Engagement Packages on Instagram: Meta appears to be testing user interest in paid engagement packages through a survey received by select Instagram users. The survey presents options like paying $150 for 600 followers and 2,000 messages or $1,150 for more followers and comments. The survey likely relates to potential Meta Verified subscription benefits rather than direct engagement purchasing. It suggests Meta could boost paid subscribers' content reach to achieve these engagement levels organically, similar to how paid advertising works, implying Meta has significant control over content visibility and engagement beyond content quality.

Instagram's 2025 Priorities Announced: The head of Instagram shared the platform's two main focuses for the coming year: creativity and connection. Creative tools and new technologies will be enhanced, and original content will be rewarded. Messaging capabilities will be expanded, content consumption will be more interactive, and more connection features will be developed.

Live Video on Substack: The feature is now available to all publishers on their platform who have at least 10 free subscribers in the Substack app. After each livestream, publishers receive a recording and AI-generated clips for sharing across Notes and social media platforms.

TikTok Video Editor Tool Updates: The upgraded tool streamlines video editing for campaign managers by offering features like digital avatars, auto-captions, one-click translations, and AI-generated soundtracks. The tool includes a Commercial Music Library, AI dubbing in 14 languages, and 388 digital avatars to help advertisers create diverse, globally accessible content that combats creative fatigue.

LinkedIn's 25 Fastest-Growing Jobs: The platform's annual Jobs on the Rise report shows the fastest-growing jobs over the past three years and ranks Artificial Intelligence Engineers and Consultants in the top two spots.

I hope this news digest helped you, even if only one part!

Q&A

• So, are you ready to harness the power of using this new news for your business?

• Do you have any pain points I can help you with smoothing out regarding any of the news above?

• Which of the above do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheeky Monkey 🙉 |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻