REAL News You Can Use 📰

I know what you’re thinking… “Oh god” really? More of that news I cannot use, or, action within my business because it’s just marketing jargon! 🙅🏻‍♂️

NOPE! Here are some of the TOP bits of news I’ve digested for you that WILL actually help you. Who doesn’t love a bit of news that is tangible 🤷🏻‍♂️

🗞 Adobe Tests AI Features: At MAX London, Adobe announced several AI innovations, including the new Photoshop (beta) with advanced Generative Fill and Reference Image features and the Firefly Image 3 Foundation Model (beta) for enhanced creative expression. Firefly is now integrated into Creative Cloud workflows, such as InDesign, and the new Adobe Express mobile apps offer features like Text to Image, Text Effects, Generative Fill, and Text to Template. Adobe also introduced Firefly Services and Custom Models for enterprises, previewed AI innovations in Adobe Premiere Pro, released AI Assistant for Reader and Acrobat, and launched the next generation of Frame.io for streamlined creative collaboration.

🗞 Instagram’s Creator Subscriptions Options: Instagram is adding new elements to its creator subscriptions, including sticker tap insight, which provides creators with data on how much engagement their stickers draw in the app. Additionally, Instagram is expanding its subscription stories teaser display, showing non-subscribers when a creator has posted subscriber-only content and allowing them to sign up to view it. The platform is also adding new ways to prevent screenshots and screen recordings to help protect a creator's exclusive content.

🗞 Possible TikTok Ban: In a memo to TikTok's United States staff, Michael Beckerman, the company's head of public policy for the Americas, stated that TikTok will fight in the courts if a US bill forcing a ban or divestiture of the Chinese-owned app is signed into law. The US House of Representatives has passed legislation requiring TikTok's Chinese parent company, ByteDance Ltd., to divest its ownership stake in the app on a fast track to becoming law. The Senate is expected to vote on the bill in the coming days, and President Joe Biden has said he will sign the legislation promptly.

🗞 YouTube Updates: YouTube is introducing a thumbnail A/B test feature (currently in beta) by summer, clarifying its profanity policy with examples of extreme profanity that may prevent ads, and adding a "like" feature for Super Chats in live streams, displaying a like counter and animation on the ticker. Source:

🗞 Instagram Tests ‘Clear Mode’: Instagram is testing a new feature called "Clear Mode" for Reels. This feature would allow users to hide the description and user interface (UI) buttons on Reels clips, providing a cleaner and more focused viewing experience. Users would be able to activate Clear Mode by long-pressing on a Reel.

🗞 Meta’s AI Ads Tools: Meta introduced AI-powered tools to enhance advertiser performance on Reels, including personalized creator recommendations, an AI tool to predict top-performing branded content, and Image Expansion for Reels. The company also announced catalog-based videos for multi-destination product ads and the ability to include external links in Reminder ads on Reels.

🗞 Snap’s Ads Updates: Snapchat announced new advertising solutions, programs, and partnerships at the 2024 IAB NewFronts. Key updates include AR Extensions for integrating AR into various ad formats, new AR and machine learning tools for streamlined asset creation, and an evolved 523 creator program in partnership with Issa Rae's Ensemble. Snapchat also announced sports sponsorship opportunities, the launch of Snap Sports Network, and Snap Nation, an extension of the Live Nation partnership. The platform reported a 21% year-over-year revenue growth in Q1 2024, driven by improvements to its ad platform.

🗞 Snap’s New Features: Snapchat has announced a series of new features, including Editable Chats, which allow users to edit their messages for up to five minutes after sending them, and Emoji Reactions, enabling users to react to chats with any emoji to express their thoughts. Additionally, Snap introduced My AI Reminders, which allow users to set reminders for upcoming deadlines or countdowns through direct chats or conversations with one other friend.

🗞 TikTok Ads: TikTok has partnered with iSpot.tv and Nielsen to help advertisers understand the platform's cross-media audience reach.

🗞 TikTok’s Collab With UMG: Universal Music Group (UMG) and TikTok have announced a new multi-dimensional licensing agreement to bring UMG's music back to TikTok's global community. The collaboration will focus on improving remuneration for UMG's songwriters and artists, creating new promotional and engagement opportunities, and providing protections concerning generative AI.

🗞 TikTok Ban Could Affect CapCut: The potential ban on TikTok in the United States could also impact its sister app, CapCut, a popular video editing tool that has transformed short-form video content creation. Multiple House aides have confirmed that CapCut would be subject to the same divest-or-ban requirement as TikTok under the proposed legislation.

🗞 X’s Live Video Playback on iOS: X has announced that it is migrating from the legacy Periscope UI for live videos to its platform on iOS devices. With this change, all features generally available for videos, such as airplay, playback in the background, and the mini player, will now also be accessible for live broadcasts.

Q&A

• So, are you ready to harness this new news for you or your business?

• Do you have any pain points I can help you with smoothing out in your business or regarding the news above?

• What do you think is the best bit of news above and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |