REAL News You Can Use 📰

I know what you’re thinking… “Oh god” really? More of that news I cannot use, or action within my business because it’s just marketing jargon! 🙅🏻‍♂️

NOPE! Here are some of the TOP bits of news I’ve digested for you that WILL actually help you!

📲 Google Gemini For iPhone: Google has released its new Gemini app for iPhone users globally through the App Store. The free application features a minimalist design centered around a chat interface and conversation history. Users can interact with the Gemini AI using text input, voice commands, or by sharing images through their camera. The functionality mirrors users' access through the Google app's Gemini section or the Gemini website. It also includes Gemini Live, a new feature that provides a more interactive conversational experience comparable to ChatGPT's voice mode.

🧑🏻‍💻 Instagram Followers Cleanup: A new category called 'Deactivated account' identifies accounts that have been deactivated so users can easily spot and remove them from their followers list.

#️⃣ Instagram Hashtag Changes: Multiple sources report that the platform will remove the option to follow hashtags on December 13, 2024, and that hashtags you follow will no longer be visible in your feed.

🔌 Snap Lens API Updates: One new API enables developers to create Lenses that directly interface with hosted multi-modal LLMs, and an Image Spatialisation API uses generative AI to transform 2D images into 3D formats. Developers can integrate this API into their Lenses to generate realistic 3D effects that create an immersive experience with spatial anchors, basic location functionality, Lens unlock, and more.

📲 Customised Feeds On Threads: Threads is testing a new customisable feed feature. The new functionality lets users switch between different feed options by pulling down the home screen to view and create personalised feeds focused on specific topics and people.

🧑🏻‍💻 Threads Social Graph: The platform announced it is removing the Instagram graph import from the Threads onboarding flow. Now, when you create a new account, you won't automatically follow the same accounts on Threads as you do on Instagram.

📬 Instagram Inbox Filters: A test feature allows you to filter notifications or messages by people you follow, followers, businesses, verified accounts, creators, and subscribers.

🧐 Instagram Recommendations: Instagram has announced they are working on a new feature that allows all users to reset their content recommendations across multiple features, including Explore, Reels, and Feed, with just a few taps. After resetting, recommendations will gradually become personalised based on users' interactions with content and accounts. During the reset process, users can review and unfollow accounts that share unwanted content.

🤖 More Meta AI Tools: Meta confirmed it is establishing a new product unit focused on developing AI tools specifically for the 200 million businesses using their applications. This strategic move supports Meta's core advertising business by investing in tools that help businesses better interact with their customers on Meta's platforms. One example of these tools is Meta's business AI chatbot, which enables a business to create its own AI chatbots for customer communication and transactions through WhatsApp and Messenger.

🛍️ Shopping On Perplexity: Perplexity has launched a new AI-powered shopping experience that enables users to research and purchase products directly through their platform. Perplexity Pro users in the United States can use the Buy with Pro feature for one-click checkout on select products from participating merchants, with free shipping included. The Snap to Shop visual search tool lets users find products by taking photos of items they're interested in. Perplexity also provides unbiased product recommendations through easy-to-read product cards powered by integrations, including Shopify for U.S. shipping merchants. Finally, the company has launched a Merchant Program that allows large retailers to share product specifications, offering benefits such as increased product visibility, payment integrations, free API access, and a custom dashboard for tracking search trends. The new shopping experience will expand to additional markets following the U.S. launch, with participating merchants receiving access to one-click checkout integration and tools to build Perplexity-powered search experiences. Interested retailers can join the free Merchant Program by completing a signup form for more information.

🎥 X Video Experience: iOS users can now zoom into videos on the platform.

💸 LinkedIn Sales Navigator Lead IQ: Lead IQ, a new feature, provides instant summaries of a lead's experience, achievements, interests, commonalities, and activities using LinkedIn's data. The tool reduces research time by condensing hours of research into quick summaries and helps sales professionals prepare for unexpected meeting participants. Account IQ, introduced last year, has been enhanced to provide more detailed, personalized insights about how a solution fits a target account's needs.

📞 Meta Messenger Calls: AI-generated backgrounds will soon be available for video calls, accessible through the effects icon in the sidebar. HD video calls will be enabled by default on Wi-Fi connections, with an option to enable it for cellular data in call settings. New background noise suppression and voice isolation features can be activated through call settings. Users can now leave audio or video messages when calls go unanswered by using the "Record message" button. Hands-free calling and messaging are being added through Siri integration, allowing users to send messages and make calls using voice commands.

🧑🏻‍💻 Custom Feeds on Threads: Users can now create custom feeds by searching for topics and using the three-dot menu to select "Create new feed." Custom feeds can also be created from user profiles by tapping the three-dot menu and selecting "Add to feed." Additional topics and profiles can be added to existing feeds through the three-dot menu by selecting "Add to feed." Users can switch between For you, Following, and custom feeds by pulling down on the home screen.

🎥 Text Formatting On YouTube: A text formatting update has been launched for Studio descriptions. The update relocates bold, italic, and strikethrough text options to the bottom left corner of the description editing field in Studio. The update has been fully launched on mobile platforms and is being rolled out to desktop.

Q&A

• So, are you ready to harness the power of these important news updates for your business?

• Do you have any pain points I can help you with smoothing out in your business?

• Which one of these news updates do you think you could utilise from the most?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻