REAL News You Can Use 📰

I know what you’re thinking… “Oh god” really? More of that news I cannot use, or, action within my business because it’s just marketing jargon! 🙅🏻‍♂️

NOPE! Here are some of the TOP bits of news I’ve digested for you that WILL actually help you. Who doesn’t love a bit of news that is tangible 🤷🏻‍♂️

🗞 LinkedIn Website Actions: LinkedIn has introduced a new offering called Website Actions to simplify website tracking for B2B marketers. Website Actions allows marketers to use LinkedIn's Insight Tag to capture user actions on their website automatically without additional coding. We aren’t all plugged into the Matrix and hackers 😉 so the no code really helps everyone! This incredible feature empowers marketers to gain insights into buyer behavior, create targeted ad audiences based on specific on-site actions, and accurately measure campaign impact 📊

🗞 Pinterest Predicts Agency Insights Guide 2024: Pinterest has released a new "Pinterest Predicts Agency Insights Guide" specifically for brands and marketers looking to optimize their Pinterest campaigns. The 26-page report digs deeper into the trends outlined in Pinterest's annual predictions report with additional insights and recommendations tailored to brands. If you’re on the Pinterest thing (I am not really a big Pin..TERester) then you have to search “Pinterest Predicts Agency Insights Guide” and FULLY read through it all. It’ll really help you and your businesses on Pinterest! 💪🏻

🗞 Threads Downloads Triple: Instagram's private messaging app Threads saw a major resurgence in December 2023, tripling its monthly downloads to 28 million. This growth comes after Threads stalled in 2022. The spike is attributed to Facebook ads and Threads' expansion into the "fediverse" social network ecosystem. Meanwhile, in December, Instagram took the #1 spot for most app downloads, EVEN overtaking TikTok. This could indicate that users are tired of TikTok's eCommerce features and are turning to Instagram's Reels instead. I know I’m tired of TikTok anyway! Twitter's rebranded app X continued to struggle despite attempted rebranding efforts. However, I think we all feel that the buyout has bettered the platform overall 🤷🏻‍♂️

🗞 UMG Catalog Muted on TikTok: Universal Music Group (UMG) has begun removing the music catalogs of the artists it represents, including major stars like Taylor Swift, Drake, and Olivia Rodrigo, from TikTok after license renewal negotiations between UMG and TikTok broke down earlier this week. I’m sure you’ve seen this all over the news, right? I did, and I thought I’d digest this as an avid musician myself for all you content creators! So, basically, the previous licensing agreement expired on January 31st. As a result, TikTok will now mute UMG music featured in TikTok videos, requiring users to select alternative music options from other labels to replace the removed UMG content 🔊

🗞 Search Tags Rollout to X/Twitter: Community admins on Platform X now can boost the visibility of their communities by adding relevant search tags when editing their communities on the web interface. This new feature allows admins to tag their communities with keywords that will help surface their community in recommendations and search results for those terms. The announcement stresses that updating these search tags can greatly improve search visibility, enabling communities to appear for searches they did not previously rank for. Community admins are encouraged to update their communities' search tags to take full advantage of this new capability. How great is that? Massively helps in terms of SEO too, right? 😎

Do you have any cool new news to slap on me?

I try to keep up to date with everything for you all, but we all know it’s hard work around the everyday life plus, business life. So, if you have anything valuable PLEASE fire it over to me. It could even be featured in another newsletter with REAL NEWS to help everyone coming soon.

Hey, Here’s Some Cool ODD News - Did You Know?

Tater Tots first hit the market in 1954

Q&A

• So, are you ready to harness the power of using this REAL tangible news for your business?

• Do you have any pain points I can help you with smoothing out on these news points?

• What do you think you could utilize some of these great bits of news for and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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