Our Marketing Playbook Revealed 📘

Ever wish you could peek inside your competitor’s secret strategy binder? 📒
Well… we can’t help you with theirs, but we’re about to hand you ours — no spy gadgets, disguises, or Mission Impossible theme tunes required. 🎬

This month, we’re cracking open Our Marketing Playbook — the same one we use to turn “meh” campaigns into “where did all these customers come from?!” moments. Expect smart moves, proven tactics, and a few cheeky tricks we probably shouldn’t be sharing… but here we are with Cheeky Monkey doing it anyway…

How We're Pivoting Our Marketing: Behind the Scenes

Are you finding that your tried-and-true marketing strategies aren't working like they used to? Wondering how to adapt when algorithms seem to be working against you?

Come behind the scenes as KW Creative and Cheeky Monkey reveal how we're pivoting our marketing strategy in response to 2025's challenges. 

With social algorithms deprioritising promotional content, email deliverability issues, and AI impacting SEO, they've implemented eight new approaches.

Why Marketing Has Changed

Something fundamental has changed in our industry, Our marketing playbook worked reliably for twelve years, but recently everything shifted. The algorithms have turned against us, emails are getting buried in spam folders, and social posts aren't reaching their intended audience.

We’ve identified four significant changes affecting marketers in 2025:

First, social feeds are now dominated by interest-based content rather than social graph connections. While marketers could previously expect to reach a significant portion of their followers, they're now lucky to reach even 5% of their audience. The algorithms prioritise content based on user interests rather than social connections, making it harder for brands to leverage their following.

Second, short-form video has become increasingly prevalent and demanding. Creating quality short-form content requires significant time investment, with even a 60-second video potentially taking hours to produce. While video has been important for years, the current landscape demands higher production value and creative energy.

Third, algorithms are actively suppressing promotional content. Marketers might spend considerable effort creating engaging top-of-funnel content, but the algorithms restrict their reach when they attempt to promote their products or services.

Fourth, SEO is undergoing significant changes due to AI advancement. Traditional strategies like writing blog posts to rank in search results may not have the same future potential, forcing marketers to reconsider their approach to content creation.

Our Strategic Responses

In response to these challenges, we’ve implemented eight key strategies to adapt their marketing approach:

Strategic Hiring for Content Creation

We believe hiring someone as the Senior AI Marketing Strategist, recognising the need for someone who could create short-form, long-form, audio, and video content would massively benefit your business or brand.

Increased Investment in Paid Advertising

Despite primarily focusing on organic marketing, we believe allocating a £3-10,000 monthly budget for Meta ads would demonstrate higher ROAR’S. If you’re a business or agency partnering with another agency to target your existing audience, who might have missed seeing organic content due to algorithm changes would be most beneficial.

Premise-Based Content Series

We developed what industry leaders call "premise-based content" or "series-based content" to maintain consistent engagement without reinventing the wheel for every post. You can make these posts more on the entertainment level with little to no budget to simply attract attention whilst trying to have a core marketing end-goal.

Strategic Meme Marketing

Yes, you heard that right. Meme marketing. We’ve seen a significant difference in brands lunching a "Meming Full Marketing" series that combines original memes with educational content. Think about it? Each post could include a meme addressing common marketing challenges or situations, followed by thoughtful analysis and practical advice. This approach helps build engagement while subtly promoting your message when relevant in an entertaining manner. Cheeky Monkey are well known for creating hilarious video content (similar to memes) and its really working for them!

Speaker Content Strategy

Get your team to develop a systematic approach to creating content with team members or influencers by conducting 30-minute interviews asking five strategic questions designed to generate multiple pieces of content. A Podcast is usually a good shout for this method!

Questions could include:

• What mistakes do marketers make with [platform]?

• Why are you excited to speak with us today?

• What's one big change you've seen recently?

• What's a common myth marketers believe?

• What popular tactics no longer work in 2025?

AI-Powered Customer Support

With AI on the rise, why not try to implement an AI chatbots that handle sales and support inquiries? The bot could retrains every 24 hours on updated business information and could even communicate in multiple languages. This addition we’ve seen with other businesses has increased sales by providing immediate answers to potential customers' questions while reducing support tickets.

Enhanced Sales Strategy

Build and integrate the AI bot with a customer journey program, connecting potential customers with human sales representatives for complex inquiries. For example you could also initiate outbound sales efforts to previous attendees who have yet to purchase tickets for your current event.

Long-Form Text Content

Ensure you consistently published long-form text posts on LinkedIn, Facebook, and X, focusing on authentic storytelling and transparency about business challenges. This approach will maintain strong engagement and built deeper connections with your audience.

4 Implementation Tips for Your Marketing

The key to success in 2025's marketing landscape lies in adapting to algorithmic changes while maintaining authentic connections with your audience. When implementing similar strategies, consider these key insights:

First, look for opportunities to repurpose content across multiple channels. For example, a single 30-minute video interview can generate five or more pieces of social content.

Second, focus on creating content series rather than stand-alone pieces. This approach provides a framework for consistent content creation while maintaining audience interest.

Third, be transparent about challenges and struggles. Our openness about business difficulties has created stronger connections with our audience (hopefully yourself included) and opened new opportunities through supportive responses.

Fourth, consider how AI can enhance your marketing efforts, from customer support to content creation. The technology has matured to the point where it can provide significant value while reducing manual workload.

Cheeky Monkey’s Top 5 Playbook Methods

We COULD keep this stuff locked in a vault - but here’s our go-to formula for turning more clicks into customers:

1. Lead with Proof – Case studies, testimonials, and behind-the-scenes clips build instant trust.

2. Shorten the Gap – Use video to explain offers in under 60 seconds. The quicker people “get it,” the faster they convert.

3. Remove Friction – Make the next step obvious and easy - no hunting for buttons, no long forms.

4. Answer Objections Early – Use FAQ-style videos to deal with doubts before people ask them.

5. Follow Up with Video – A quick personalised video reply in email or DM can dramatically boost response rates.

You don’t need 20 tactics - just a few consistently executed well. Video sits at the heart of them all.

So now you’ve had a sneak peek into Our Marketing Playbook 📘, the real question is — are you ready to start running the plays with us? 🏃‍♂️💨

Whether you’re aiming for more clicks, bigger sales, or just want to finally beat that one competitor who’s always ranking above you, we’ve got the strategies to make it happen.

📲 Hit reply and let’s draw up your next winning move. Your audience is waiting — let’s make sure they notice you first.

Q&A

• So, are you ready to harness the power of using this new playbook for your business?

• Do you have any pain points we can help you with smoothing out regarding 2025 marketing tactics?

• Which of the above tactics do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheeky Monkey 🙉 |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻