New Instagram Strategies 📈

With Instagram's algorithm changing so often, what worked last quarter might not work for you and your business now! 🙅🏻‍♂️

For example, these IG growth strategies aren't effective and can even harm your account's growth: the follow/unfollow method, engagement groups or pods, and giveaways that require people to follow multiple accounts or tag their friends in the comments.

As IG introduces new features and its algorithm evolves, continuous testing and adaptation of your content strategy is essential. The following tips will ensure you're getting the best results:

Content Format Experiments 🔬

First, try different types of content and see what resonates best with your audience. Instagram offers a variety of content formats, including photos, Carousels, Reels, and Stories. Each format has its strengths and can be used to achieve different goals. For example, Reels are great for reaching new audiences, while Carousels are good at sharing in-depth tips or showcasing products.

Next, determine what's working and what's not, and regularly review the metrics that align with your marketing goals. This will identify the types of content, topics, and formats generating the best results for you. Most importantly, which ones are converting.

Finally, adjust your strategy based on your findings and the latest IG updates. Based on your analysis, make informed decisions about how to optimize your content strategy. Double down on what's working and continue to experiment with the latest IG features and best practices.

Strategic Experiments 🤓

Grow Your Email List: If you are after email subscribers, test and analyze the performance of IG's link sticker in your Stories to direct followers to your lead magnet landing page, blog posts, or other relevant resources. The platform's link sticker allows you to add clickable links to your Stories, making it easy for followers to access your content or lead magnet without leaving the app.

You should also experiment with direct message (DM) automation. When someone messages you with a specific keyword, your automation can reply with a link to your freebie and follow up with additional messages or offers.

Position Yourself As The Expert: If you aim to establish yourself as an expert, Instagram Highlights are a powerful tool for showcasing your expertise and making your best content easily accessible.

Consider the main topics or themes you want to cover on your IG account and test highlights for each. For example, if you're a fitness coach, you might have Highlights for workouts, nutrition tips, and client transformations.

Be sure to use your brand colors and simple graphics or icons to create eye-catching covers that reflect the content of each Highlight album, and make one or two-word titles that clearly describe the content of each Highlight, such as "Recipes," "Tips," or "FAQ."

Don’t Play Follow the Leader

Remember, there's no one-size-fits-all approach to Instagram success. What works for one account may not work for another, so it's important to test, analyze, and iterate based on your unique audience and goals. Also remember, that all these people advertising this one blueprint to success on Instagram are usually full of 💩 and they just want to grab your attention with outdated strategies to get your money. They reel you in and then get you to sign contracts that don’t protect you, but themselves in order to get ongoing money, or, a large upfront payment from you.

Q&A

• So, are you ready to harness the power of using Instagram strategies for your business?

• Do you have any pain points I can help you with smoothing out or worries you’d like me to look into?

• What do you think you could most utilize with Instagram and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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