Maximising Sales With Video: The 5 Secrets That Deliver Results 🤑

Video. Ever Heard of it? 

Of course, you have. It’s only the most in-demand marketing tool at your disposal this year, and most likely for the rest of time to be honest! So, with that in mind, please know more and more businesses are creating content meaning…yes, it’s getting harder to grab attention online.

However, amongst the video hype, businesses are forgetting that video is one of the most powerful sales tools that exist today when used correctly! I know, you MAY already know this, but honestly, I know for a fact that instead, these businesses chase the dream of going viral and getting noticed online. Hey, why can’t you do BOTH?! 🤷🏻‍♂️

Don’t fall into the trap!

Money isn’t the end goal, but money acts as the fuel to drive your business forward, so it’s only natural to want more of it. Right? Or are you only focused on getting money into the bank? If so, you probs should get into sales 😂

In this week’s newsletter, I’m going to share my learnings about creating videos that increase sales. Plus, what I’ve learned from over ten years of being in the video industry and from my conversions with industry leaders. That’s what we’re all after. Right? Good knowledge?

For those of you who want the “quick gimmie that ting” version:

• Hook Your Audience: Grab attention within the first 2-3 seconds, showing the relevance and what's in it for them. Super important!

• Push Emotional Triggers: Appeal to emotions like fear, greed, reciprocity, and trust, focusing on feelings rather than features. Emotion sells, trust me!

• Be Optimistic, Not Realistic: Sell the dream and excitement, not the process, to create a positive outlook for viewers to get them gripped.

• Create Intrigue: Make viewers curious by showcasing new products or services and presenting a relatable host. Possibly an influencer?

• Create Need, Desire, and Urgency: Highlight the importance of your product, its unique value, and the consequences of not having it. People need to know their life without the product!

RIGHT! Let’s dive into that deep end!

#1: Hook Your Audience

I believe that 95% of videos don’t include a strong enough hook to get a ‘yes’ from a viewer, which acts as a soft sale. They’ve spent the currency of time, and they want to receive a good return. Who doesn’t want to get something in return for watching some content?

The key here is to show what’s in it for them, within the first 2-3 seconds. But ensure that it’s relevant to what they’re looking for. A video about selling blocks of ice to somebody in Antarctica won’t go down well. Or, will it if it’s relevant?

A great example of an impossible-to-not-watch hook would be MrBeasts’ latest video, as it instantly engages consumers and lets them know what they’re about to invest their time into.

#2: Push Emotional Triggers

You need to act as a salesperson, not a creative. Remember that one! This means tapping into the emotional triggers of your audience such as fear, greed, reciprocity, and trust. This is where what I call the ‘sellerzone’ comes in, and helps you sell emotion.

Examples of this would be mentioning limited-time discounts, offering ‘free’ products or services to inspire loyalty and reciprocity, and talking about the success that a viewer will have if they decide to purchase your product or service. Add a good hook that’ll make sure it triggers the viewer.

Remember, people buy feelings, not things! 95% of sales are decided through emotion and not rationality. Craft your videos around the story of success, inspire loyalty, and enable your viewers to get emotionally invested.

Take this example from The Wolf Of Wallstreet, and spot the emotional sales tactics applied:

#3: Be Optimistic, Not Realistic

Sell the dream, not how to get to the dream. Everyone else is selling the “how” part, so, be effectively different.

You need to create videos that scream optimism, in that your product or service will work out in the favour of your viewer. Viewers pick up on the energy of your content, and if you’re excited about what you do, chances are that your audience will be too. Viewers (like yourself) most likely pick up on character too, which also really helps sell like hotcakes.

For example, nobody wants to watch a video that explains the long, time-consuming, expensive process of creating a video, they just want attention and new sales. Sell that dream baby! 💪🏻

This example from Bentley does a great job of selling the dream lifestyle of an owner of their cars, and makes viewers crave that experience:

#4: Create Intrigue

You won’t be converting viewers if they’re not interested. So, make them curious, sell the lifestyle they could have, and allow them to follow the journey of your product or service. This is where the magic happens!

The magic can come in many ways, from creating company update videos of new products or services, having a host on camera that feels relatable and connected to the viewer, to showing glimpses of what you have to offer.

Tesla is a great brand to take inspiration from when it comes to creating intrigue, especially around their upcoming Tesla Bot. Check out the video that they’ve recently posted:

#5: Create Need, Desire, and Urgency

Truthfully, most videos don’t convert into sales because they don’t create a sense of need, desire, or urgency. Again, tapping into emotional selling! Instead, they talk about the features and benefits of a product or service, and that’s not what a potential customer actually cares about. You can use emotion with the visuals and music too, remember.

It’s important to mention why you’re unique, but it’s more important to mention why a viewer needs your product, what will happen if they don’t purchase it, and what others in similar situations have experienced when using your product or service. This will aid the video sales process!

An example of this would be this advert from WHOOP called “The Best Obsess”. It’s a great example of showing a ‘tribe’ that others should fit into if they also obsess:

These are just five ways to drive more sales with your videos, but as with everything I write, I believe these concepts just scratching the surface!

Video production is complicated, and it’s not as simple as just having an idea, pressing the record button, and watching the customers come flooding in. If it was, we’d all be multi-millionaires and I’d be buying you all yachts! Trust me, I am generous, I’d share #pinkypromise 😉

Q&A

• So, are you ready to harness the power of using sales within your video process?

• Do you have any pain points I can help you with smoothing out within sales?

• What do you think you could utilize for a good selling point within your videos and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {60 MINUTE} Business Power Hour with me, and unlock the secrets to making your social media videos stand out online as I tweak your approach, and analyse how to improve your current videos.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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