7 Neuromarketing Principles That Make Buyers Say "Yes" 👇🏻

When I saw these brain science tactics, I couldn't stop reading. WHY?

Well, simply because they explain how top brands get us to open our wallets:
No, really read them and then take a think gap between them 😏

1 - "The Framing Effect"…

Is why "80% fat-free" sells better than "20% fat"

2 - "The Affordability Illusion" …

Is why £97/month feels cheaper than £1,164/year

3 - "The Rule Of 3"…

Is why smart brands always show three pricing options.

4 - "The IKEA Effect"…

People value things more if they contribute effort.

5 - "The Power Of Free"…

People overvalue things that are free, even they don’t need them.

6 - "The Contrast Effect"…

People perceive something as better value when placed next to a more expensive alternative.

7 - "The Paradox Of Choice"…

Too many choices overwhelm buyers and lead to indecision.

What makes these principles so powerful? 🤔

Well, They're not random tactics—they're backed by real brain science!

They work across every industry and price point 🫵🏻 And whoaaaa have they been working for decades now. And, they’ll keep working tomorrow, the next and so on!

I've saved this as a marketing playbook. Because great marketing isn't manipulation—it's understanding how people naturally make decisions. After all my years of marketing I truly believe in this and these tactics!

Which of these principles have you noticed working on YOU when shopping? 🤔 

Q&A

• So, are you ready to harness the power of Neuromarketing?

• Do you have any pain points I can help you with smoothing out with marketing strategy?

• What do you think you could utilise Neuromarketing best, and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

h/t Tom Pestridge for sharing this gold. Follow him for more marketing insights (thank me later).