LinkedIn Strategies and Tips 🚀

Now, I know a lot of us aren’t the biggest fans of LinkedIn for many reasons (mainly the cold InMails right 😉 🤷🏻‍♂️), however, it’s a great tool for business-minded people to use.

So, I ask you…

Are you looking for a clever way to grow a niche professional network and improve your visibility as an industry leader 🤷🏻‍♂️

By applying the following networking best practices, your LinkedIn presence can position you in the same way as being a well-prepared speaker at a top industry event. Gradually, you’ll become a go-to voice for ideas that benefit your peers and attract new clients and customers. Even small things below such as preparing your profile, makes you achieve LinkedIn “All-Star” status which in turn, makes you STAND OUT more! 🚀

Prepare Your Profile

The first step to improving your LinkedIn presence is overhauling your profile. Treat this like preparing for an industry conference—you want to put your best foot forward to appeal to the right potential connections. 👥

Specifically, update your profile picture so you will be easily recognizable. Select a high-quality headshot that conveys professionalism, for example mine is me with a camera. Next, craft the headline baby, make it REAL nice and saucey too! As this appears prominently under your name. Don’t use this valuable real estate to place a vague job title. ”BORING” 😉 Instead, use it to strategically communicate who you are, what you do, and who you help! Remember what I always say “less is more”!

Then, expand the About section to showcase how you assist others, not just facts about yourself, well maybe some facts people are invested to know about you. Outline the key problems you solve or questions you address. Share credentials that establish authority. End by providing a call to action to schedule a discussion or visit your website to learn more. We all love a good old CTA! 😏

Check that your skills, experience, education, and more are all accurate and complete. Little profile tweaks like incorporating color or visual icons also enhance scannability all help. Colours are massive in terms of visual marketing so try keep yourself on brand. The goal is to intrigue visitors enough to click and keep reading 🧐

Form Strategic Network Connections

So, what from I’ve seen… Louise Brogan, LinkedIn strategist, compares prudent LinkedIn relationship-building to thoughtfully networking at an in-person conference. Avoid accepting invites from people who simply want to peddle something. We all KNOW these types of people! And, hey this is only the truth here … WATCH OUT for random out-of-country folk adding you because because they are mainly probably trying to scrape your data from your profile to send you a nice “Hey want my SEO services” email within the hour of accepting them. C’MON you know its true! Instead, seek out people who are truly interested and active in your industry niche! 🤝🏻

When requesting connections yourself, personalize the message. For example, reference enjoying their recent guest podcast appearance or an article they shared about your specialty topic. Explain why linking up would be mutually beneficial. This extra effort sparks more interest and jogs their memory later about who you are. Plus, its just polite compared to people adding you JUST to bloody spam you. Right? 🤷🏻‍♂️

TOP TIP: If you want to connect but have hit LinkedIn’s restrictive free account limits, prioritize invites from desired targets. This then enables you to message those people directly to establish a reason for connecting. A nice touch I learned from someone! Another tactic is proactively sending notes when you notice someone visiting your profile.

Become Part of Regular Conversations With Thought Leaders

A prime way to raise your visibility is by actively engaging with top industry experts' content. I know this is pretty OBVIOUS but first, identify and follow select superstar thought leaders known for sharing ideas aligned with your goals. Turn on notifications to stay promptly updated whenever they post new pieces. I even make sure some of the people who matter the most to me ALWAYS send me notifications compared to just some other people. Be conscious of what content you NEED to see the most! 👀

Then, regularly provide thoughtful comments on their updates, contributing your timely perspective. When these influential figures repeatedly see your name attached to constructive remarks, they often start noticing you more. In time this can culminate into a direct outreach about partnering. Treat it like building relationships with VIP speakers you admire at an event 🎪

Finally, Establish Your Own Thought Leadership

With this strategy, you should avoid posting heavy-handed product pitches in favor of establishing thought leadership by posting your helpful ideas. For example, contribute lists of tips, trends analyses, or tutorials relevant to your niche. Frame your guidance from your audience’s point of view, so that it’s evident you are solving their pain points 💊

This content will position you as an industry resource while allowing your knowledge, passions, and personality to shine through. WHO doesn’t love to see a bit of personality in this AI-automated world we NOW live in 😏

When your connections share and discuss these posts, your organic reach rapidly expands. This is great because you LITERALLY have to pay for every single type of reach these days! WELLLLLL… apart from Snapchat which with its GEO location targeting and “spotlight” reaches thousands. I think I got 60K views in the past 28 days on my SnapChat, not bad for organic aye 😏

Anyways, Before long you’ll transform into a LinkedIn’ER at your own metaphorical conference or find yourself becoming a BOSS of the network using these methods. Just send me an invite if you’re on LinkedIn or on that LinkedIn Tactics Rocketship 🚀 I like to hear I’ve helped you girls n guys, it means a LOT to me!

SO! That’s it…You’re Now A LinkedIn BOSS!

Q&A

• So, are you ready to harness the power of using LinkedIn for your business?

• Do you have any pain points I can help you with smoothing out regarding LinkedIn?

• What do you think you could use LinkedIn for and how would it impact your business? I’d love to hear how you use LinkedIn!

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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