Its October 🎃

Go-To-Market Tip Of The Week

This is TOP tip because I find it UNACCEPTABLE to run paid ads on a channel where you don't have a ROBUST organic presence.

You can't spend a penny on any channel that you don't already post for free on. This is a RULE!

Promise me? (No TikTok ads until your brand posts daily on TikTok, and so on and so forth). Yes? Great! Otherwise, why are you promoting yourself without decent content flow for potential followers to enjoy?

Meme Of The Week!

I have done this. I'll likely do this again. We’ve all said some funny things on client calls before, What’s yours?

betches

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Tool Of The Week!

My cousin is a few years younger than me. On their 18th birthday, we celebrated their birthday using their Next Club Card.

You see, dear millionaire WANA Be, on your 18th birthday, you’re eligible for a TON of club-based cards across the UK. Imagine being that young and then being able to go purchase your own stuff, it’s a big power trip! Remember those days?

So, you’re thinking “Why the hell are you bringing this up?” Well, because branded payment methods are traditionally used by enterprise brands to build deeper customer relationships and increase their share of wallets. Think about my cousin’s Next card, your Argos credit card, your Amazon Prime card, and so on…
Brands offer them because the brand’s best customers use them with high frequency!

When those customers use them (the high-spenders), the brand benefits from lower processing fees, higher LTV, and rev share agreements with credit card providers. Importantly, the brand is able to protect and retain revenue from its most valuable segment. My Cousin. The SHOPPERS etc!

Creative Of The Week

Gymshark: OOH how cool is that! A…Shark weightlifting. I mean, C’mon!

If you're going to have a billboard, have yourself a DAMN COOL billboard!

Q&A

• So, what fun things have you done this October?

• Have you had fun for Halloween? Show me your scariest mask or outfit!

• What do you think you could utilize for October to push your business forward?

Whenever you’re ready, here’s how I can help you:

1. Book a {60 MINUTE} Business Power Hour with me, and unlock the secrets to making your social media videos stand out online as I tweak your approach, and analyse how to improve your current videos.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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