Improve Your YouTube Video Strategy 🎥

Are you looking to reach a broader audience on YouTube? Want to make sure the content you create resonates with your target audience 🤷🏻‍♂️

Growing a successful YouTube channel takes time, effort, and a strategic approach guided by analytics and content people want to follow for specific reasons!

Track These 3 YouTube Metrics 📊

When you first dive into your YouTube analytics, seeing all the numbers and graphs can be overwhelming. However, not all metrics are equally important. Focusing on these three metrics can help you make data-driven decisions:

Traffic Source: Understanding where your views are coming from is crucial for creating content that reaches more viewers. Do most of your views come from YouTube searches, suggested videos, or external websites? 

If a significant portion of your traffic comes from search, people actively seek the content you're creating. In this case, you should double down on optimizing your titles, descriptions, and tags for search. 

If most of your views are from suggested videos, YouTube recommends your content to viewers who are watching similar videos. To maximize this traffic source, focus on creating engaging content that keeps viewers watching until the end.

Click-Through Rate: Your click-through rate (CTR) is the percentage of people who click on your video after seeing it shown somewhere on YouTube, such as in search results or suggested videos. 

A high CTR means your title and thumbnail are doing a good job of attracting viewers and enticing them to click. 

If your CTR is low, experiment with different thumbnail styles and titles to see what works best for your audience.

Watch Time: Watch time is the total time people spend watching your video. It's a key metric that YouTube uses to determine how well your video is performing and how often to recommend it to other viewers. The longer people watch your video, the more valuable it is in YouTube's eyes. 

To improve your watch time, use storytelling techniques, add visual elements like b-roll footage and graphics, and include clear calls to action that encourage viewers to watch more of your videos.

4 Tips to Optimize Your Older Videos 🎥 

If you have videos that aren't getting many views or have low engagement, don't give up on them!

You can breathe new life into your old content and attract new viewers with a few simple tweaks:

Update the Title and Description: Your video's title and description are the first things people see when they come across your content. Make sure they accurately reflect your video and include relevant keywords that people might be searching for.

Pro Tip: Avoid using clickbait titles that don't deliver on their promise, which can lead to high bounce rates and lower watch times.

Design a New Thumbnail: Your thumbnail is like a mini movie poster for your video. It should be eye-catching and visually appealing and give viewers a clear idea of what your video is about.

Use high-quality images that are in focus and avoid using too much text, as it can be hard to read on smaller screens, and consider adding a human element, such as a face or an expressive pose, to create an emotional connection with potential viewers.

Add Custom Timestamps: If your video covers multiple topics or has distinct sections, adding timestamps to your description makes it easy for viewers to jump to the specific parts they're interested in and can help improve overall watch time. Timestamps also make your video more scannable and can improve its search ranking for specific keywords. 

To add timestamps, start with 00:00 and then list the different sections of your video along with their corresponding times (e.g., "1:30 - Tips for creating engaging thumbnails").

Q&A

• So, are you ready to harness the power of using these YouTube tips for your business?

• Do you have any pain points I can help you with smoothing out regarding YouTube?

• What do you think you could utilize on YouTube the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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