How To Create TikTok Ads That Work 🚀

Today we’re talking about one of the most hyped up networks going. YES! I know it’s one I am NOT the biggest fan of but for you ladies n gents, I’ll make a sacrifice!

So, are you struggling to create effective TikTok ads for your business 🤷🏻‍♂️

Then I know you’ll be looking for proven formulas to model repeatedly! The following ads will help you generate more leads and sales from TikTok.

3 TikTok Ad Blueprints To Copy 🤫

Product Comparison Ads: Comparing your product head-to-head with a leading competitor is a highly effective ad format. Even if your product is more expensive than the competition, clearly highlighting why it's superior—better ingredients, lasts longer, more sustainable—can win over customers.

You want to show both products simultaneously, in a split screen or side-by-side format, and toggle back and forth, highlighting the key differences. I tend to find that adding in a nice slice of personality helps sell the product better than the big corporate faceless brands, plus, builds the emotion or lifestyle element too!

You should choose a well-known competitor so you can "borrow" 🤫 some of their brand equity, but avoid calling out your competitor by name in the voiceover or captions—instead, say something like "compare it to the leading brand." This practice will help you avoid trademark and copyright infringement issues while getting your point across.

These videos typically work best in the 30–60-second range.

Interview-Style Ads: Creating an interview-style ad in which you splice together clips of someone asking a common question about your product or service and you providing the answer works well for apps, software, and information products. In addition to explaining your product or service, you can use this style of video ad to share a quick tip or tutorial, highlight a case study, or even do a little myth-busting. Everyone loves a good old myth-buster! 😏

Your video should be fast-paced and employ a quick back-and-forth exchange of questions and answers. You might have the interviewer ask, "What does your app do?" and then cut to you saying, "It allows you to X, Y, Z." The interviewer could follow up with, "How would someone use it?" so you can give a quick use case example. FYI - That end part is CRITICAL! For converting.

What's great about this format is that you can often repurpose clips from any existing video content, like webinars, Facebook Lives, and even podcast interviews. Just take the best clips and splice them together with captions, and you have an interview-style TikTok ad ready to go. These ads work best in the 20–60-second range. TOP TIP! You could even do a follow-up series of videos, taking the customer on a journey to purchase, these work very well to naturally convert the customers who aren’t 100% ready to purchase or uncertain from the initial first ad.

Reaction Video Ads: Reaction videos build social proof, create an emotional connection, and tap into people's natural curiosity, so it's no surprise they lend themselves to a powerful TikTok ad format. For ANY social ad format to be fair!

The key to reaction videos is to keep them authentic and not overly staged or produced. You know those fake ones you see online, yeah! DON’T do that …Try filming with your phone (rather than a fancy camera) and stitching the clips together using simple jump-cut editing. This shows people you’re more authentic than a big faceless corporation.

TOP TIPS:

• You can create videos that capture people's reactions to trying your product for the first time.

• If you have a food or beverage company, seeing the expression on someone's face when they taste something delicious, extremely spicy, or unexpectedly sour is deeply compelling.

• You could also film reactions to surprising facts or statistics about your industry or people's responses to thought-provoking questions related to your niche.

For example, a financial advisor could ask random strangers how much money they think they need to retire comfortably and film their reactions when the accurate number is revealed. It’s all about creating an atmosphere that answers questions but gives reactions to engage the potential customer…into a PAYING one!

Q&A

• So, are you ready to harness the power of ad creatives in your business?

• Do you have any pain points I can help you with smoothing out in terms of advertising?

• Which of these ad formats do you think you could utilize from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE}Business Power Callwith me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart | Cheekymonkey Marketing |