How to Connect With More People Through Marketing 🤝🏻

Want to create a more inclusive and welcoming brand that resonates with a broader audience? Of COURSE you do! Wondering how to incorporate diversity, equity, inclusion, and belonging (DEIB) principles in your marketing?

Below we’ll break down how you can do this…

Focus On The Human Element 🙋🏻‍♂️

To begin executing DEIB efforts, start internally. Examine how your company operates and ask your team, clients, and customers what can be done better. And, not with an AI approach or from people who just read a plain boring robotic script. Real people rely on REAL answers or REAL formats of marketing, not all this AI rubbish! 🤖🙅🏻‍♂️

When it comes to your marketing team, hire a diverse and inclusive group of marketers to gain access to a broad range of perspectives. Everyone on your team will be looking at your product or service from a different angle. That’s how I used to manage my teams in big global companies or even train their mindset to be.

Why 🤷🏻‍♂️

Well, because Incorporating these perspectives into your campaigns means you have a higher chance of converting more customers who share those perspectives.

Next, you need to consider the experiences and preferences of your clients, customers, and prospects. This means going beyond just looking at numbers and analytics. Ask how they feel about your brand, product, or service. Why do people buy your products and services? What do they value socially?

DIG DEEP into what’s the features and benefits, as this sheds light on the best solutions for any single client!

The next step is to put what you learn into practice to create deeper connections with your clients and your customers too.

Create Inclusive Campaigns 📊

Start by making small, incremental changes to test how your audience receives them. This will show you how to improve your marketing Comms.

Look closely at your website, inbound and outbound experiences, and overall brand perception. Ask yourself if your messaging is clear and understandable to all potential customers, not just those familiar with your brand.

Next, ensure that the language and messaging in your marketing campaigns are inclusive and accepting of all people. In the same way, ensure that your imagery includes a diverse range of people and experiences. The resulting campaigns will show that your brand is inclusive and welcoming to all.

Pro Tip: If you're not quite ready to create your DEIB-focused marketing campaigns, start by sharing content from experts in the field or DEIB-focused marketing campaigns from complementary brands. This shows that you understand and support these important issues, even if you can't address them directly for the time being.

Measure Advancement 📐

When measuring the success of your DEIB efforts, focus on conversing with your best customers and those who chose not to buy from you to uncover valuable insights into how people receive your efforts and what you can do to improve. 

To gain further insights:

• You could craft surveys

• Host workshops

• Bring in a DEIB specialist to help you consider things from a different perspective.

By taking these steps and focusing on the human element, you can create more inclusive and equitable marketing strategies that lead to sustainable company growth, and a positive impact on the world. Don’t let AI ruin your humane side and to justify quick turnover, people are real and like tangible things.

Q&A

• So, are you ready to harness the power of using DEIB-focused marketing for your business?

• Do you have any pain points I can help you with smoothing out?

• What do you think you could utilize with DEIB-focused marketing?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
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