How To Find The Right Facebook Ad Creative Strategy 📢

So, this week we’re hitting the nail on the head of Facebook Ad creation.

I ask, are you struggling with low Facebook ads performance? Feel like you’ve tried everything but still can’t improve your results? 

It’s easy to say you’ve tried everything, but have you really? Or have you tried the same strategy or technique five different ways? 

These tips will help you move away from what you’ve always done and lead you to new strategies and ad formulas that deliver dramatic change in your ad results. 

Pro Tip: As you start to see what parts of your ads are most effective, you can use that data to improve marketing across other channels such as SMS, email, and your website.

Alternatives For Copy & Headlines

The written sections of your ads hold a lot of untapped potential, and experimentation is the key to unlocking it. Test up to three versions of your ad copy at a time and 3–5 versions of your headline.

Instead of relying on past approaches, experiment with:

• Emotional copy

• Logical copy

• Pain-point-driven copy

• Pleasure-point-driven copy

• Copy focused on overcoming objections

• Copy that features testimonials

You should also test copy styling by experimenting with adding emojis and changing the tone. For example, if your messaging is typically formal, try a tone that is more fun.

Alternatives For Visuals

Facebook ad visuals can be videos or images. People will always say video is king, and it’s definitely an effective creative asset. Still, marketing expert Tara Zirker says that static imagery drives 60% of her clients’ strongest ad results.  

Which is right for your marketing? Again, experimenting with 3–10 types of visuals will reveal the answer. 

Static imagery to test:

• Raw, undesigned images 

• Designed images 

• Instagram-style images, such as quote cards

• Collages

• Carousels

• Memes

Video to test:

• Long-form video

• Reels

• GIFs

• User Generated Content

So, now you should be more ready to get SUPER creative on FB ads, right?! Fire me an email back to let me know if you thought this was helpful and/or want me to continue to giving advice on advertising.

Q&A

• So, are you ready to harness the power of using these techniques for your business ads?

• Do you have any pain points I can help you with smoothing out regarding advertising?

• What points above do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻