Creating Viral Reach On YouTube 🎥

So this week, we have some “Tubes Of You” advice. And, whether you have an established channel or you’re just starting out on YouTube, once you have some videos published, this data will be your guide to fine-tuning your content strategy for maximum growth! 💪🏻

Click-Through Rate (CTR) 🖱️

Your CTR measures the percentage of impressions that turn into views. In other words, when your video thumbnail shows up, how often do people actually click to watch? A high CTR means your titles and thumbnails are doing their job of enticing people to click. If it's low (under 2–3%), try experimenting with more compelling titles, thumbnails, and descriptions to improve your video's searchability and appeal.

Average View Duration ⏲️

Also known as "watch time," this metric shows how long viewers stay engaged with your video on average. YouTube wants to promote videos that keep people watching, so the higher your retention, the more your video will be surfaced to new viewers. Take a look at where the dips are in your retention curve—are people dropping off at the intro? The midpoint? Use this info to tighten up your storytelling and keep viewers hooked until the end.

Audience Retention 👥

Going hand-in-hand with average view duration, audience retention measures what percent of viewers are still watching at every moment of your video. Ideally, you want to see a steady retention curve throughout the video's length. If you see sharp drop-offs, scrutinise those sections and think about what might be causing people to click away. Is there an awkward transition? A boring or repetitive part? A chance to re-engage the viewer with a pattern interrupt or change of pace? 

Views Per Viewer 👀

The key to growing a devoted subscriber base is getting viewers to keep watching more of your content. Check your stats on views per viewer—how many videos do people watch from your channel after clicking on your initial video? Do people tend to watch just one video and then bounce, or do they stick around to watch two, three, or more videos per session? If your views per viewer are low, you may need to work on creating more binge-worthy content and optimizing your end screens and playlists to boost your chances of pulling viewers into that next video.

Ongoing Analysis 📊

The goal is to not just look at these metrics in isolation but to synthesize them into an overall understanding of how your channel is performing. Some additional tips:

• Check your analytics frequently, but don't obsess over every little dip or fluctuation. Focus on the macro trends over weeks and months, not days.

• Whenever you upload a new video, check back on the stats after a day or two and note what's working or not. Look for any positive or negative patterns across your last 10 videos.

• Once a quarter, do a deep dive and analyze your data from the past 90 days. How does it compare to the previous period? Has your average view duration gone up? Your CTR? Your views per viewer? Celebrate your successes and also pinpoint areas for improvement next quarter.

Remember, YouTube is an algorithm designed to mimic human preferences. Ultimately, the videos that perform best are the ones that viewers find genuinely interesting or exciting and want to keep watching. So, bare this in mind when you try to better optimise your content on YouTube.

Q&A

• So, are you ready to harness the power of using YouTube for your business or content creation?

• Do you have any pain points I can help you with smoothing out regarding YouTube?

• What do you think you could utilise YouTube for and how would it impact your business or content?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻