Creating Share-Worthy Instagram Content That Outperforms 📈

Confession time: If your Instagram posts are collecting dust bunnies instead of double-taps 🐇❤️, it’s not your audience—it’s the content. The good news? Creating share-worthy posts that outperform isn’t rocket science (or dancing on Reels). It’s strategy—and we’ve got the playbook.

Ready to make this month your most share-worthy one yet? Let’s dive in 👇🏻

Instagram Content Strategy

Most marketers and social media managers create content that falls into three main categories:

• Promotional Content: This is content designed to make sales, with the primary purpose of converting followers into customers. While necessary for business, these posts are rarely shareworthy.

• Educational/Valuable Content: These posts share quick tips, information, hacks, or strategies. While valuable to your audience, I’d compare these posts to textbooks in libraries. It doesn't matter how fantastic your content is if no one is in the library to see it.

• Share-Worthy Content: This type of content is specifically designed to be shared and reach new audiences.

Once you've attracted this audience with shareworthy content, you can then nurture them with educational content and convert them with promotional content.

There's no one-size-fits-all approach to your content mix, which should vary depending on your current business cycle. 

During active promotions, I’d recommend scaling back share-worthy content to approximately 20-25% of your posts. Conversely, during periods when you're not actively promoting, you might increase share-worthy content to help boost engagement and attract new followers.

The Five Types of Share-Worthy Content for Instagram

1. Motivational/Inspirational Content

Motivation is always in demand because it naturally ebbs and flows. In today's often negative social media landscape, motivational content provides a refreshing pattern interrupt that people want to share.

The key is ensuring your inspirational content relates to your niche.

2. Community/Call-to-Arms Content

This content type gets your community involved in a cause or movement. While you won't post community content daily (as it would lose impact), occasional community-focused content can be extremely shareworthy. 

Examples include:

• Charitable causes relevant to your industry

• Awareness campaigns

• Celebratory events like national awareness days

• Industry-specific challenges

For example, if you're a fitness coach during Mental Health Awareness Month, you might create content about mental health in relation to body image and positive self-talk in fitness settings.

3. Relatable Content

This content typically takes the form of memes, jokes, and humor that resonates with your audience's experiences.

The key to creating highly relatable content is specificity. The specificity makes these posts relatable to anyone who has experienced these frustrations, increasing the likelihood they'll share it with colleagues facing similar challenges.

Rather than simply posting an image with text saying "Me when I'm angry," which isn't very specific or share-worthy, I suggest something more targeted.

4. Controversial Content

Controversial content doesn't mean being slanderous, offensive, or purposely provocative. Instead, it means sharing niche-related things you truly believe, common myths in your industry, outdated advice. You're talking about things that you believe in that other leaders in your industry disagree with".

An example might be taking a stand on the use of M-dashes in writing despite criticisms that they signal AI-generated content. This type of post often generates shares from people who agree with your stance but perhaps weren't bold enough to express it themselves.

Controversial content also tends to generate comments and discussion—both from those who agree and disagree—which boosts engagement and visibility in the algorithm.

5. Timely Content

Timely content requires the most adaptability and speed, which is why many larger brands struggle with it. This category includes trending topics, cultural moments, and time-sensitive events that can quickly lose relevance.

The key to successful, timely content is speed. If you wait too long, the cultural moment has passed, and your content will fall flat.

Examples include:

• Sports moments and memes

• Trending audio formats

• Popular AI trends

• TV show finale reactions

• Viral cultural moments

Cheeky Monkey Top Tips 🙉

Want your Instagram posts to go further? The key is shareability. Here’s how to craft content people can’t resist passing on:

1. Relatability - Speak to problems, frustrations, or “aha!” moments your audience already experiences.

2. Visual Simplicity - Clean layouts, bold text overlays, easy-to-read subtitles. The faster it’s understood, the more likely it’s shared.

3. Snackable Insights - Short, punchy tips or quick “before/after” examples. People share content that makes them look smart or helpful.

4. Emotional Hooks - Content that inspires, entertains, or makes someone laugh travels furthest.

5. Clear Takeaway - If the viewer doesn’t instantly know why the post matters, they won’t bother sending it on.

Bottom line: Create for the audience’s network, not just the individual viewer.

If your Instagram posts are getting fewer likes than a salad bar at a steakhouse 🥗➡️🥩, it’s time to change that. Let’s cook up content your audience can’t help but share—and watch those metrics outperform the competition. Ready to get started? Hit reply and let’s make it happen.

Q&A

• So, are you ready to harness the power of Creating Share-Worthy Instagram Content for your business?

• Do you have any pain points I can help you with smoothing out regarding Creating Share-Worthy Instagram Content?

• Do you need us to Create Share-Worthy Instagram Content for you?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheeky Monkey 🙉 |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻