Creating AI-Driven Content Marketing Workflows 🤖

Oh yes, we’re back again supporting Skynet! But …jokes aside do you wish you could automate the time-consuming parts of creating content? Wondering how? 

In this article, we'll explore how to build AI-driven automations that streamline your content marketing process from start to finish.

Every AI automation workflow has the three fundamental components of any automation workflow.

So, “Let’s Goooo” …

Triggers: Triggers are the events that initiate your automation workflows and fall into two primary categories. Time-based Triggers operate on a schedule, running at specific intervals such as every minute, hour, or day. They're perfect for regularly scheduled content creation. Event-based Triggers respond to specific actions, such as when someone fills out a form or adds information to a spreadsheet.

Operations: The operations phase is where the actual data processing occurs after a trigger event. Multiple functions you define are performed in sequence, with each operation having access to the original trigger information and the output from previous operations. Think of it like I want XYZ to happen when XYZ triggers, if that simplifies it for you?!

Outputs: The final phase is how processed content is delivered to its destination, whether creating a document, updating a spreadsheet, or generating a task in your project management system.

The Tech Stack

Integration tools allow you to create a workflow that connects your trigger to your AI assistants and output destinations. You can use Zapier or Make. Make is a more preferred automation platform, offering API integrations with over a thousand technologies. The tool provides a simple visual interface for building workflows and offers extensive conditional logic capabilities.

Trigger point tools: House the data that initiates your workflows. Google Sheets is an excellent trigger point for automation because you can simply add new rows with content requirements. You can also use Notion or Airtable.

Operations tools: handle the workflow's content generation and processing aspects by integrating directly into your automation through APIs.

Output storage solution tools: When your content has been processed, you'll need a place for it to live. You can use Dropbox, Google Drive, or SharePoint to store and organise your created content. If you have Microsoft 365 you can use the D365 CRM.

Project management tools include Asana, ClickUp, or Trello to manage the content review process.

Building Your First AI Content Workflow

Setting up your first workflow may take longer as you learn the tools and systems. But once you've created one successful workflow, you can clone and modify it for different content types or clients, making expansion easier over time. Then, you can set up a workflow in 10 to 15 minutes.

Moehring outlines a systematic approach to creating your first AI-driven content workflow:

Document Your Process

Begin by mapping out your current content creation process in linear detail. For example, a newsletter creation process might include:

• Reading and summarizing reference articles

• Pulling relevant quotes

• Drafting an outline

• Researching past content on the topic

• Writing the full article

• Saving the draft for review

• Editorial review and approval

Set Up Your Trigger Point

Create a Google Sheet with specific columns for:

• Links to articles or content sources you want to use in your newsletter

• Topic categories

• Subject matter expert's names

• Any other additional variables that are required for your content creation

Configure Your AI Assistant

Moehring recommends using OpenAI's Assistants API or Claude to create specialized AI helpers. These helpers can be configured with specific instructions and knowledge bases to guide different aspects of your content creation. For example, you'll have different requirements for:

• Content summarization

• Quote extraction

• SEO optimization

• Style guide compliance

If you're using OpenAI's Assistants API, testing and refining your prompts with custom GPTs before implementing them in your automation is a good idea. This process ensures consistent, high-quality output that meets your standards.

Build Your Automation in Make

In Make, create a workflow that connects your trigger (Google Sheet) to your AI Assistant and output destinations.

A basic workflow might include:

1. Monitoring a Google Sheet for new content requests made by filling in a new row

2. Scraping the referenced article content

3. Stripping all the HTML out of the scraped article content

4. Passing the clean article content to AI for summarisation and quote extraction

5. Generating a draft article using another AI operation

6. Creating a Google Doc to house the draft

7. Generating a review task in your project management tool

8. Updating the original spreadsheet with status and links

Kent’s Pro Tip: Using structured data formats (JSON) will maintain content organisation throughout the workflow.

Right, that’s you all Skynet’ted up! Hopefully that’ll give you enough knowledge to get some really cool AI workflows going. If you’ve got some cool workflow structures, gimmie a shout and it could be featured in my next AI newsletter!

Q&A

• So, are you ready to harness the power of using AI tools for your business?

• Do you have any pain points I can help you with smoothing out in terms of AI?

• What do you think you could utilise AI for and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.
   

2. Don’t have time to create great content yourself? You focus on your business, whilst we focus on creating the videos that you’ve always dreamed of Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻