Content Marketing Strategies For 2025 📲

Let’s face it — posting random content and hoping it “goes viral” is basically the digital version of throwing spaghetti at the wall (and now your LinkedIn is covered in marinara).

But 2025 doesn’t have to be a mess.

This week, we're diving into the content marketing strategies that actually work — the kind that grow your brand, boost your leads, and make your competitors go, “Wait... how are they doing that?”

So, roll up your sleeves (or just scroll with your coffee) — let’s together with Cheeky Monkey make your content ACTUALLY do something!

How Content Marketing Changed for 2025

Content marketing has evolved far beyond simply publishing blog posts and hoping for the best. As we move into 2025, the landscape has shifted dramatically. The changes in how people search for and consume information create both challenges and opportunities for marketers.

The traditional approach of relying solely on search engine optimisation is declining in effectiveness. Younger generations, particularly Gen Z and Gen Alpha, are changing how they search for information. Instead of defaulting to Google, they search on social platforms, use voice search, participate in communities, and leverage AI tools for answers.

This shift in behavior means businesses can no longer simply post content on their websites and expect people to find it. Content needs to be discoverable, including where your audience is actually looking. For instance, many young people now use social media platforms like TikTok and Snapchat to find local businesses and recommendations, rather than traditional search engines.

Additionally, the rise of AI-powered tools like ChatGPT has accelerated the trend toward providing single, comprehensive answers rather than lists of search results. This shift, which began with voice assistants like Alexa, has changed user expectations about how we receive information.

To help marketers navigate this evolving landscape, we’ve developed the IDEAL framework for a successful content marketing strategy.

This systematic approach ensures your content reaches the right audience and drives measurable results, and it all starts with these first two elements.

Identify Your Goals And Audience

The foundation of effective content marketing begins with clearly defining two critical elements: your business objectives and your target audience. "If you don't know where you're going if you don't have a destination in mind, you'll never be able to measure whether or not you're getting there," industry leaders emphasis.

Start by establishing specific business objectives. These might include increasing email signups, generating leads, or driving sales. Then, identify a very specific audience who can take actions that will help you reach these goals.

When developing your audience persona, consider the following:

• Their demographic information

• Content consumption habits

• Decision-making criteria for your products or services

• Where they spend time online

• How they search for information

It's important to note that content marketing can indeed lead to sales, but often through an indirect route. Rather than expecting immediate purchases, focus on creating value that builds trust and relationships over time. Your content should guide prospects through the marketing funnel, from awareness to consideration to decision.

Discover Content Opportunities

The next step involves auditing your existing content and identifying new opportunities. This process requires analysing your current content's performance across all channels using tools like Google Analytics, social media insights, and Google Search Console.

When evaluating content performance, consider metrics that align with your business goals. If you're focused on brand awareness, impressions and page views might be most relevant. For revenue growth, conversion tracking becomes critical.

However, Piper cautions against focusing solely on raw numbers. "Make sure it's strategic. It has to be relevant to your audience. Ideally, it has to be directly related to your goal." Viral content that attracts the wrong audience provides little value for your business.

Cheeky Monkey Content Marketing in 2025

The content game is evolving fast, and standing out in 2025 is less about volume and more about value + visibility.

Here’s what we’re helping clients focus on:
🔄 Human-Led, AI-Supported Content Creation
Use AI tools to brainstorm, outline, and caption-but keep the face and voice of your content real. Personal connection still drives trust.

🎥 Vertical Video > Everything Else
Short-form video (Reels, TikToks, Shorts, LinkedIn verticals) will be the gateway to longer conversations. If you’re not using vertical video, you’re missing where most attention now lives.

📈 Evergreen + Timely Content Mix
Evergreen = authority. Timely = visibility.Alternate between “how-to” explainer content and reactive takes on industry news or trends (even better if you film both in one session).

2025 isn’t about doing more. It’s about doing the right things consistently-with video at the centre.

We hope these content strategies will help you, even if only one part!

Q&A

• So, are you ready to harness the power of using content strategy for your business?

• Do you have any pain points we can help you with smoothing out regarding content creation or video production?

• Which of the above do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheeky Monkey 🙉 |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻