AI-Powered eCommerce Tools 🤖

I know what you’re thinking “anotha one” on AI 😂

But again, we are in the age of Ai and need to empower using it to our advantage. Not the disadvantage of getting Ai spammy emails “Aint nobody got time for that” 🙄

So, I ask! Are you looking to leverage AI to boost your eCommerce sales? Want to know where to apply AI for the most significant impact?

In the rapidly evolving eCommerce landscape, artificial intelligence (AI) revolutionises how businesses connect with customers and optimise their operations.

One of the most significant impacts of AI for eCommerce is its ability to deliver highly personalised experiences made possible by AI's ability to analyse vast amounts of data from customer interactions, including:

• Clicks

• Impressions

• Conversions

• Add-to-cart actions

Use The eCommerce Equation 🧮

To understand and optimize your online retail performance, you need to figure out where AI can significantly impact your results. 

For example, do you need to optimize for traffic—increasing the number of visitors to your site, AOV—encouraging customers to spend more per order, or conversion rate—improving the percentage of visitors who make a purchase?

The eCommerce Equation can reveal where you should focus your efforts:

GMV (Gross Merchandise Value) = Traffic x AOV (Average Order Value) x Conversion Rate

After you identify what you need to optimise for, you can consider AI tools and optimisations through the lens of this equation to see how incorporating them could impact these core metrics. Here are three types of tools to consider:

AI-Powered Tools To Improve Your eCommerce Results 🛠️

Several AI-powered tools are reshaping the eCommerce landscape. Here are six types to consider.

AI-Powered Email Marketing Tools

Platforms like MailChimp and Movable Ink use AI to:

• Segment customers based on behavior and preferences

• Personalize email content based on the customer's journey

• Adjust messaging for different stages (e.g., abandoned cart, frequent browser, new customer)

AI-Powered Chatbots and Virtual Assistants

Tools like Finn by Interplay offer AI-powered chatbots that:

• Guide customers through the purchasing process

• Suggest complementary products to increase AOV

• Provide personalized recommendations based on customer preferences

AI-Powered Sales Engagement

Apollo.io is an AI-driven platform that enhances sales processes and customer outreach, which is particularly valuable for B2B eCommerce:

• Crafting AI-generated, personalised outreach messages.

• Gathering and analyzing vast amounts of data about potential customers, providing sales teams with rich, actionable insights.

• Create and optimize personalized email sequences based on customer behavior and preferences.

• Predictive lead scoring

• Analyzes campaign performance and suggests improvements.

How To Measure The Impact Of AI-Powered Solutions In Your Business 🏬

Tracking the progress of your efforts using quantitative metrics is crucial to knowing whether AI is working for you. While there's no universal benchmark for success, looking at the overall impact on your business rather than individual metrics will help assess whether AI is helping or hindering your sales:

• Compare your GMV, traffic, AOV, and conversion rates before and after implementation

• Consider customer satisfaction metrics like NPS scores, ratings, and reviews

• Evaluate employee satisfaction, as AI can often streamline processes and improve work experiences

So, that’s it for this week. There is a TON of great e-Commerce tools for you now to go away and master plus RACK in those sales. You can owe me a bottle of wine when you see the amazing results 🤑

Q&A

• So, are you ready to harness the power of using AI-Powered Tools for your e-Commerce business?

• Do you have any pain points I can help you with smoothing out regarding e-Commerce?

• Which of these do you think you could utilise from above the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻