A Strategy For More Prospects In 2025 📈

Let’s face it — chasing new prospects can sometimes feel like flirting with Wi-Fi in the countryside: inconsistent, frustrating, and mostly you just whisper "please work" under your breath.

But not today 🙉

This edition is packed with a smarter, sharper, actually-doable strategy to help you attract more prospects (and less tumbleweed) in 2025. No buzzwords. No fluff. Just actionable goodness to get your business noticed — and growing.

Ready to turn “cold leads” into “where have you been all my life” clients?

Want a proven system to generate consistent leads and sales? Here’s How to Create Content for More Prospects in 2025 with exclusive additional partner Cheeky Monkey insights.

Articulate Your Core Outcome Statement

The first crucial step is establishing what we call your foundation. At the heart of this foundation is a simple question: What is the core outcome your business solves for somebody?

"If I was to be sitting across from you in a casual conversation and I ask you, what do you do? Could you tell me that in a very clear one sentence?". The key is to use language your ideal customer would actually use, making it instantly understandable.

This foundational statement applies to all types of businesses, whether you're selling services, physical products, or digital products. We share several real-world examples of clear, simple outcome statements:

• "I help entrepreneurs create a marketing strategy that generates leads and sales." 

• "I help repair people's blood sugar and A1C without needing medication." 

• "I help photographers add sports photography to their offerings."

• "I sell a skincare product that heals your skin with natural ingredients."

The power of these statements lies in their simplicity and clarity. This core statement becomes the driving force behind all your marketing efforts, from copy to strategy. Please note that this approach isn't just for promoting your overall business—it can also be applied to individual marketing initiatives like webinars or new funnels.

Define Your Unique Process

The second step is explaining your unique process or method. 

You have unique experiences, wisdom, beliefs, and opinions that inform your process because you've seen things that work and things that don't. This uniqueness is often missing from modern marketing approaches, making it difficult for you to stand out in an industry.

If you're struggling to outline your process, imagine you're trying to explain to someone how you achieve the results you offer or why your physical product is better than others on the market.

You can even record this explanation and use AI tools like ChatGPT to structure it into a process and identify core value points and components.

This approach works for various business types:

• For service-based businesses, it might involve explaining how you work with clients to achieve results. 

• For physical products, it could be why you created the product or what makes it different from others. 

• For event organisers, it might include unique aspects like speaker curation or event structure.

Build a Target Audience By Showing People Who You Are

Today, attention is currency, and building an audience starts with delivering content that makes someone say, "This content is worth my time." You're not asking for contact information or pushing for sales; you're only building value.

Create Your Content

Your content should directly connect to the foundation work in steps 1 and 2, including your core promise and your ideal customer's problems, frustrations, and desires. Each problem your ideal customer faces can generate multiple content ideas across different formats.

The key is aligning your content with your expertise and what excites you. "I always tell people, align your content with what you are excited to talk about, what you're excited to create, or what you're naturally good at," - This helps you create magnetic content that audiences want to consume.

Distribute Your Content

The key to successful audience building is having a defined marketing mix strategy that answers the following:

• What social media platform(s) and marketing channels will you use

• Where will you post

• How often will you post

• What are your core content pillars

Instead of trying to be everywhere, focus on platforms and content types that align with your strengths and where your audience spends time. Whether it's written content, audio, or video, consistency in your chosen format is more important than trying to do everything.

We recommend allocating about 5% of your monthly budget to promote content through ads. The cost of these ads is typically around £0.30 per click in the B2B space, though results in your industry will differ.

We all so recommend posting organic content four to five times per week, mixing various formats, including Reels, carousel posts, and photos, as we view organic social media as a nurture strategy while using paid ads for growth.

A Cheeky Monkey Strategy For More Prospects In 2025

If you want more of the right prospects in 2025, here’s the truth: they’re not just Googling you-they’re watching you.

Here’s a simple strategy we’re seeing work brilliantly:

1. Top-of-Funnel Video Content (TOFU):

   Short, snappy educational or problem-aware content that gets seen by your ideal customer before they’re ready to buy.

   👉 These should speak to pains, not your product.
   

2. 🎥 Video Ads (Paid Reach):
   Use simple “talking head” style ads with a scroll-stopping opener and a clear offer. Doesn’t have to be fancy-authenticity often wins.
   

3. 💬 DM Follow-Up with Video Replies:
   This is gold. Sending short, personal video messages via DM or email can increase replies by 3x. Prospects feel seen.

This simple flow-educate > engage > respond-is what smart businesses will be doubling down on in 2025.

We hope these INCREDIBLE strategies will help you, even if only one part!

Q&A

• So, are you ready to harness these strategies your business?

• Do you have any pain points we can help you with smoothing out regarding strategy?

• Which of the above do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheeky Monkey  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻