A Personal Branding Strategy You Need 💯

You might have heard be jibber jabber about personal branding, and how I like to center my client’s work on them as the branding element for personal branding photography.

So, is your business centered on a person? If the answer is yes, developing that personal brand is just as important as building the business brand. 

Here’s how to start fresh or build on a personality customers already resonate with:

First, identify the unique skills, experiences, and perspectives you bring. These differentiators will set you apart from others in your industry. This is VERY important so just think YOU when you define this!

Next, share your knowledge and insights through blog posts, videos, social media updates, and other forms of content to establish your authority and keep you top of mind with your audience.

Consumers are becoming more skeptical of brands and marketing messages, so personal authenticity is more important than ever. I’ve built a large audience from this alone and just my personality, so have MANY others so it 100% works!

Share your successes, but don't be afraid to share your failures and how you've learned from them. Sharing your challenges and how you've overcome them can make you more relatable and inspire others facing similar obstacles.

If you make a mistake or encounter a setback, own up to it and share what you've learned. Transparency about your failures can demonstrate your growth and resilience and instill consumer trust.

As you create content and engage with your audience, consistently communicate and act in alignment with your core values. This helps build trust and attracts people who share your beliefs and vision.  

Embrace Video 🎥

Video is becoming more important. It allows you to connect with your audience more personally, build trust, and showcase your expertise. So, you need to get comfortable creating video content, even if it initially feels intimidating. To incorporate video into a content strategy that promotes a personal brand, consider the following tips:

• Start small. Begin with short, simple videos you can record using your smartphone or webcam. As you become more comfortable, you can invest in better equipment and explore more complex video formats.

• Be authentic. Share your personality and let your passion for your work shine through. Audiences appreciate genuine, relatable content.

• Focus on creating videos that educate, entertain, or inspire your target audience. Share tips, insights, and stories that demonstrate your expertise and help your viewers solve their problems.

Pro Tip: Tailor your video content to the specific requirements and best practices of each social media platform. For example, shorter videos tend to perform better on platforms like Snapchat Instagram, and X, while longer-form content can work well on YouTube and Facebook. 

Create Opinionated Content 🤔

Taking a stand on important issues or sharing your unique perspective can help you stand out in a crowded market. Opinionated content attracts people who align with your values and repels those who don't—ultimately connecting you with your ideal audience.

When creating opinionated content, keep these guidelines in mind:

• Know your audience. Understand your target audience's values, beliefs, and pain points. Create content that resonates with them and addresses their specific needs and concerns.

• Be respectful. While it's essential to share your opinions, always do so in a respectful manner. Avoid attacking or belittling those who disagree with you.

• Back up your claims. Use data, research, and examples to support your opinions. This helps build credibility and trust with your audience.

• Expect and encourage feedback. Opinionated content can spark discussions and attract positive and negative feedback. Be prepared to engage with your audience and handle criticism gracefully.

Lean Into Thought Leadership

Finally, don't be afraid to put yourself out there and share your story. Everyone has valuable experiences and insights to share. By contributing to high-profile conversations and helping others in your industry, you can gradually establish yourself as a go-to expert in your field.

Here are some avenues to consider:

• Look for chances to speak at industry conferences, webinars, and other events. 

• Say yes to podcast interviews. 

• Partner with other thought leaders, influencers, and brands in your industry.

Q&A

• So, are you ready to harness the power of using personal branding for your business?

• Do you have any pain points I can help you with smoothing out in terms of personalising your brand?

• Which of these tactics do you think you could utilize the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
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