7 Steps That Convert Social Traffic 🚀

Are you driving traffic to your website but not seeing enough conversions? The problem may lie with your websites landing pages 🤷🏻‍♂️

I want you to give this seven-step landing page blueprint below a go, it’ll help you to create web pages that connect with visitors and persuade them to take action. Remember, it's not about cramming in information, but rather making a strong case for why your offer is uniquely valuable.

1: Craft A Compelling Hero Section 🦸🏼‍♂️

The hero section is the first thing visitors see, so it needs to capture attention and communicate your value proposition within five seconds. Include these elements:

• A big, bold headline that promises a desired outcome

• A subheadline that provides clarity on how you deliver that outcome  

• A prominent call-to-action button with specific text like "Schedule Your No-Cost Consultation"

• Three bullet points highlighting positive outcomes or benefits

• A relevant image showing a successful customer or result

2: Clearly Define Problem & Solution 📈

In this section, plainly state the problem your target customer faces. Agitate that problem by providing three examples of what it looks like in their life. Try make it personal if you wish, perhaps even some some character to help show your passion. Then, transition to presenting your solution. 

This helps visitors see that you understand their struggles and have a proven way to solve them. It builds trust and primes them for your offer.

3: Highlight The Key Benefits 💪🏻

While features describe what your product or service includes, benefits explain how those features improve the customer's life. Focus on benefits in this section. Choose your top three benefits and display them in a three-column layout with a short title, one-sentence description, and icon or image for each. Keep the copy customer-focused, aspirational and visual as possible as we all love to learn/absorb information visually.

4: Provide Proof With Testimonials🫂 

Testimonials help overcome skepticism by showing that your solution has worked for others. Curate your three strongest testimonials that speak to key objections or paint a before-and-after story. To get great testimonials, schedule a short interview and ask customers about their challenges, experiences, and results. Then, edit their responses into concise yet impactful quotes. I’ve worked with a client before where I filmed her client’s testimonials into short video snippets, she could then use these on her website to visually showcase a review instead of a boring text format.

5: List Out the Features 📋

After focusing on benefits, it's time to lay out the features as a list of 10–20 items. For each feature, write a short description of how it leads to a benefit. This list gives visitors the specifics they need to feel confident the product or service delivers what's promised. Aim to keep the list skimmable rather than an overwhelming block of text.

6: Reinforce Possible Outcomes 💪🏻

Near the end of the page, include a short section that reminds visitors of the potential positive and negative outcomes. What will their life look like if they take action versus if they don't? This helps them envision the stakes involved in the decision. You're not trying to be manipulative here, just be honest about how your solution could impact them for better or worse. So, don’t be too pushy or use sales tactics!

7: Address Frequent Objections 🗣️

End the page with a brief FAQ section that addresses 3–6 common questions or doubts potential customers usually have. This acts like a salesperson handling objections. I have mapped out nearly every worry I could think of on my website FAQ page to ensure transparency is KEY when customers are browsing my website. Focus on big-picture questions that could stop someone from converting and save nitty-gritty questions for a separate FAQ page, chat feature, or contact info.

Q&A

• So, are you ready to harness the power of using these conversion techniques for your website?

• Do you have any pain points I can help you with smoothing out on your website?

• Which tactic do you think you could utilize above the most and how would it impact your website?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |