6 Top Social Media Marketing Tips 🤫

Here are some top tips that you can utilize from knowing, or putting into place for your brand, product, or business this April!

LinkedIn Ads Updates 📢

The key updates include Content Hub, a dedicated space to access and manage your entire content portfolio for both organic and paid strategies; Shutterstock integration, access to over 370 million no-cost, high-quality images from Shutterstock to enhance ad creatives and improve campaign performance; sponsored Messaging enhancements, AI-powered features like maximum delivery and intelligent subject lines to optimize messaging campaigns; dynamic UTMs, automatic addition of UTM parameters to track the impact of LinkedIn ads on web traffic, replacing the manual process; boosting for lead gen, the option to associate Lead Gen Forms with boosted posts from your LinkedIn Page to turn high-performing organic content into lead generation tools.

Pages Messaging For LinkedIn 📲

Pages Messaging allows organizations to engage in one-on-one conversations with their audience through a dedicated inbox on their LinkedIn Page. With Pages Messaging, members can now click a "Message" button on an organization's LinkedIn Page to initiate a direct conversation with the brand. The platform is rolling out this feature to all LinkedIn Pages starting this week.

Short-Form Video on LinkedIn 🎥

Members are reporting that the platform is testing a scrollable short-form video experience.

X/Twitter Premium Features 👀

Elon Musk announced that accounts with over 2,500 verified subscriber followers will receive Premium features at no cost, and accounts with over 5,000 verified subscribers will receive Premium+ features at no cost. In addition, Grok will roll out to all Premium subscribers.

Members-Only YouTube Shorts 🎥

Creators can now set a Short as members-only during upload by selecting "Members only" under the "Visibility" settings. They can also change the visibility of an existing Short to members-only. Additionally, creators can schedule a Short to transition from members-only to public visibility, giving their members early access to the content before its public release.

New YouTube Creator Features 🎨

The Audience Retention report in YouTube Studio Video Analytics now includes Audience Segments, allowing creators to compare viewer engagement for different audience groups, such as new versus returning viewers and subscribed versus non-subscribed viewers. Additionally, the "For You" section on channel pages will become a fully controlled shelf that creators can add, remove, or position on Studio Mobile. Lastly, YouTube will consolidate video pre-check notifications into the central notification settings in Studio Mobile. Monetizing creators who upload a video can opt to receive notifications when their pre-check is complete by visiting their profile settings and selecting the policy toggle button under push notifications.

Q&A

• So, are you ready to harness the power of these tips in your business?

• Do you have any pain points I can help you with smoothing out?

• What do you think you could utilize from any of these tactics within your own business or brand?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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