4-Step Strategy For Your Instagram 💪🏻

By strategically leveraging Instagram Stories and Reels, you can improve your reach, engage your existing audience, and convert viewers into loyal followers and email subscribers.

So, here’s a 4-Step Strategy to Grow and Convert Your Instagram Audience…

Step 1: Attract Cold Audiences With Reels🎥 

If your goal is to reach new people, focus on creating Reels. 

When crafting your Reels, remember to always include a clear call to action. This not only guides your viewers on what to do next but also ensures they are well-informed about your offerings, whether it's more tips, signing up for your email list, or visiting your website landing pages.

You can add a call to action to your Reels by including text on the screen or saying it out loud in your voiceover. For example, you might say, "For more information, click below" or “let’s chat” or something along those lines that clearly defines what you want people to do.

Step 2: Gain New Followers With Stories 🧐

Consistently posting to your Instagram Stories helps you stay top of mind with your audience. When a potential new follower visits your profile, seeing an active story with a colorful ring around your profile picture makes them more likely to watch it. By posting engaging Stories regularly, you can draw in potential followers and give them a reason to follow you for more content. Plus, stories reach almost double the amount of people that posts do nowadays so it’s kind of important you stay up to date with posting to the stories side as well as the post side.

Step 3: Convert Followers With DM Automation 🤖

Use Direct Message (DM) automation tools to deliver freebies and grow an email list. With ManyChat, for example, you can set up automated DMs that provide a freebie or lead magnet when someone messages you with a specific keyword. This allows you to deliver value and grow your email list on autopilot.

To set this up, create a keyword for each of your freebies, such as "GuideXYZ" for a specific downloadable guide. Then, set up an automated response in ManyChat that delivers the link to that freebie anytime someone messages you with that keyword. Promote these keywords in your Instagram captions and Stories to drive more signups.

Step 4: Spotlight Products With Highlights 👀

Highlights appear below your bio and allow you to save your best stories for future visitors to view. Consider creating Highlights for your most popular blog posts, products, or freebies. 

Use clear, branded cover images for each highlight and customise them to match your brand colors. This creates a cohesive and professional look for your profile. Plus, it just looks pretty cool, right? 😏

Keep your highlight titles to one word each, such as "Freebies" "Blog" or, "Products" because you have limited space before the title gets cut off. This will give customers the ability to quickly look through your highlighted stories instead of scrolling miles down your normal posts and has been proven a very effective marketing tactic for Instagram!

Q&A

• So, are you ready to use these strategies for your Instagram business?

• Do you have any pain points I can help you smooth out regarding social media marketing?

• Which of these tactics do you think you could utilise the most, and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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