4 End Goal Tips For YouTube 🎥

I know what you’re thinking “What the hell do you mean Kent”

Well, basically today we’re going to go through 4 Ways to Make Sure Viewers Watch Your YouTube Videos to the End.

So, do you struggle to keep people watching your YouTube videos all the way through 🤷🏻‍♂️

You're not alone! Trust me, even with what I know is a great video that I create (deflates head before exiting the room🤭) and some of my good mates who create AWESOME content, it’s still a struggle! Especially, with so much content competing for viewers' attention, creating engaging videos that hold your audience's interest from start to finish is more important than ever. 

If you're looking for tips beyond coming up with an eye-catching title and thumbnail combination, starting every video with a strong hook that immediately grabs viewers' interest, evokes emotion, and gives them a reason to stick around, you're in the right place 👌🏻

Incorporating these elements will help you craft content that captivates your audience from the first second and keeps them hooked until the closing endnote 💯

Include Pattern Interrupts 🗣️

Pattern interrupts are unexpected elements that snap viewers' focus back to the video. They disrupt the predictable flow and introduce a sense of novelty or surprise. I’ve noticed especially on short content on my SnapChat for example, this tactic gets literally DOUBLE the views with using a good text hook too! Like “look at this” then using some of these below.

Some creative examples include:

• Sudden changes in camera angle, zoom, or setting

• Humorous interjections, sound effects, or on-screen graphics

• Cuts to different speakers or characters

• Shifts in tone, such as moving from serious to lighthearted

• Interesting text overlays or animations

The key with pattern interrupts is to use them thoughtfully and not overdo them. Too many abrupt changes can be jarring and disorienting and “ain’t nobody time got time for dat” 😂 …so aim for a balanced approach and always, always keep it creative or entertaining. That’s why people stick around!

Use Callbacks 📲

Callbacks reward your audience for paying attention and create a satisfying sense of continuity throughout your video. This involves referencing or revisiting elements from earlier in the content, such as:

• Running jokes or humorous moments

• Memorable quotes or reactions 

• Earlier steps in a tutorial or process

• Recurring characters or themes

• Previous challenges or experiments

By weaving callbacks into your video, you create an interconnected viewing experience that makes your audience feel part of an ongoing story or conversation. I usually do this on SnapChat where I do funny series of things, or for my DJ mixes and then refer back to something on even a previous video. This can foster a deeper sense of investment and encourage them to keep watching to see how everything ties together 🤝🏻

Create Open Loops ➰

Open loops introduce an intriguing or unresolved element early on but only fully address it later in the content. I only really started doing this on short format content over the recent month, and the results are MEGA already!

Essentially, you're creating a knowledge gap your viewers will want to fill. I do this with short-form educational videos, hook them in by telling them what today’s tutorial is, and then later on into the video explaining it in full. Think of it like a cliffhanger in a TV show or a mystery novel—by hinting at something interesting, you pique your audience's curiosity and give them a reason to stick around to see how it plays out.

Some examples of open loops in YouTube videos could include:

• Mentioning a surprising fact or statistic but saving the explanation for later

• Teasing a big reveal, outcome, or transformation 

• Hinting at a problem or challenge you'll address in the video

• Referencing a personal anecdote or case study you'll share

• Promising a valuable tip, hack, or resource at the end

To incorporate open loops in your videos, plan them out in advance as part of your scripting or storyboarding process. Identify natural ways to introduce a bit of mystery or anticipation, and make sure you allow sufficient time to revisit and resolve those elements. With practice, this technique can become a powerful tool in your engagement arsenal 🛠️

Craft A Smooth Ending 🔚

The way you end your videos can have a big impact on viewer retention and engagement. Many creators make the mistake of signaling the end of their content too early, either by verbally announcing that they're about to wrap up or by visually showing some outro screen or end card.

The problem with this approach is that it allows viewers to click away before the video is over. If they know the main content is finished, they may be tempted to navigate away rather than stick around for your final call to action or endnote - Say byeeeeee to your view 👋🏻

Instead, move seamlessly from your video's main content or climax directly into your call to action without warning that things are about to end. This helps maintain momentum and keep viewers engaged until the very last second.

I usually like to end within the last 5-10 seconds MAX! And leave them with a “hope that’s helped” or something fun or engaging to make a positive end impact so no one is like this 🥱

Q&A

• So, are you ready to harness the power of using these end goal tactics for your video strategy, influencer videos, or business?

• Do you have any pain points I can help you smooth out regarding video?

• What do you think you could utilize the most out of all these tactics how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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