4 Content Marketing Trends To Skyrocket Online Presence 🚀

Firstly, A big thank you to all of my readers:

In last week’s newsletter, a few people asked why don’t I do one-on-one video and marketing workshops. Well, honestly I’d love to and if I get enough interest from responses, I can make it a regular thing to help you all. If you’d like to get involved with this please email me here!

Right, let’s get into the newsletter.

As content marketing continues to evolve, businesses and content creators must stay ahead of the curve by leveraging the latest trends to maximise their impact online. I mean, If they don’t, somebody else will. Right?

Sorry to ‘hurt the butt’, but it’s true.

With the demand for high-quality, engaging content at an all-time high and only increasing, you’ll never be in a better place to begin your content journey than right now; whilst many businesses and creators are in the planning phases. You BEST be ready to join them before its too late!

Today, I’ll break down the four content marketing trends that are currently reshaping the world of social media (from my knowledge anyway) and how you can begin to leverage these trends in your current marketing.

So, when you’re ready, let’s dive in.

1) Community, Not Sales

One of the largest trends that I’ve seen throughout 2023 is a shift to community, as opposed to direct sales. Yes, you heard me. Community. Not sales!

Whilst many businesses haven’t yet grasped this shift, most creators have been doing this for years. So much so, that the rewards of building a loyal community (Like I am focusing on at 10K+ following). It’s now something that coming to fruition with the likes of creator-led brands dominating markets such as the FMCG industry with Feastables and PRIME.

For the businesses out there that have focused on generating sales as opposed to community, their products and services are now falling behind the times with new innovators with larger communities taking the market share. This genuinely how what is dominating the market.

Now more than ever, building community is vital. As the saying goes: “Your network is your net worth”. So, with that in mind, start focusing on building brand advocates, instead of short-term sales.

2) Hiring Internal Team

With the demand for high-quality content from consumers only increasing, the cost of creating professional videos, photos, newsletters, and beyond, is only going to become more expensive. Especially with nearly every single creative option on the market becoming a subscription-based service.

I’ve noticed a large percentage of businesses looking to hire internal teams that can support the creation of the day-to-day content needs of their business. Or, like I tend to do, use outsourcing freelance teams. Whilst agencies are now being used for the ‘big stuff’. 

For the last few years, I’ve said there needs to be both within a successful content marketing strategy, and it’s great to finally see this approach surfacing within SMBs.

If you haven’t got at least one videographer and editor within your business, look to hire them. Trust me, you’ll regret it if not! They’ll remove the large cost of working with an agency to create content that can easily be done in-house! And really, for the all the ballache it brings with working with other agencies, you want to keep as much in-house as possible!

3) Real-World Experiences

Especially within startups, I’ve noticed many now creating in-person, public videos that highlight their product or service in a fun, entertaining way with a real-world reaction. Such as them walking down the street, keeping it personal real for example.

Brands like yfood and Thursday, I think are leading by example on this social media trend. They create videos that entertain the viewer, whilst educating potential customers about their products, and what’s not to love on that front?!

The beauty of these videos is that they’re reactive and unplanned, to a degree. You get real-world insight into what your customers think about your products or services, whilst at the same time achieving some incredible responses that you can turn into organic social media videos for entertainment purposes. Pair this with an internal team, and you’ve got content for weeks on end.

4) Long-Form Videos

Long-form videos are about to dominate the feed. With TikTok plus Instagram being the predominant platforms for Gen-Z to search for answers instead of Google, we’re going to see a big increase in the length and detail of videos posted to this platform. Trust me, its coming! I know I ramble on about short videos. However, things do change, and you can sill do short videos for specific marketing lead magnets and then longer videods for more informative for example.

Years back, I tested the longer format video concept with a 1-2 min based that reached over 40,000+ views in only a few days. Back then, TikTok and Instagram was filled with short-from videos for a quick dopamine high! From my findings now, this is becoming less and less apparent with more long-form videos getting their portion of the attention. It does really depend on the generation though, the younger generation seem to have a up to 30 Second “I’m offskies” 😂 notice periods, whereas, older generations 20/30+ seem to like longer content to get more engaged in.

A MUST DO!
Use your data to drive your decisions, data doesn’t lie! I always say “marketing without data is like driving with your eyes closed ( should I copyright that saying 🤷🏻‍♂️😂) and from years of using data to make decisions that gain my clients a MASSIVE ROI, I’m confident in using data to better anyones marketing strategy.

Q&A

• So, are you ready to harness the power of using marketing trends for your business?

• Do you have any pain points I can help you with smoothing out or help on regarding marketing trends?

• What do you think you could utilise a fresh market trend for and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {60 MINUTE} Business Power Hour with me, and unlock the secrets to making your social media videos stand out online as I tweak your approach, and analyse how to improve your current videos.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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