3 Ways To Research Your Target Customer Psychology 🧠

So, let’s dive in DEEP to some psychology this week!

If your business depends on generating leads, you need a high-converting funnel. Without enough qualified leads entering your sales pipeline, closing deals and driving growth becomes an uphill battle. However, many businesses struggle to generate enough high-quality leads to fuel their growth consistently.

While many business owners downplay the idea of “funnels,” seeing them as overly salesy or better left for scammy internet marketers, the reality is that every business has a funnel, whether they realise it or not. 

Your funnel encompasses each touchpoint and micro-interaction a prospective customer has with your brand—from initial ad exposure to booking calls and browsing your website. It’s the sum total of their journey with you.

The first step in building an optimised lead gen funnel is proper research into your target customers' psychology and what motivates them. If your marketing isn’t working, you likely don't understand your target market's language and what they want.

Successful brands research extensively to understand their target markets deeply. While research can seem tedious, it allows you to speak directly to customer motivations. Your copy should feel like you've ripped a page out of your target’s diary. 

Here are three sources for learning about your target market, without dipping into your marketing budget:

Conversion Surveys 📋

Well-designed conversion surveys uncover why customers purchase, what else they’ve tried, and what outcomes they seek. For example, a question might be, “How would you describe our company to a friend?” These insights can help you with ad angle ideas, split test ideas, landing page headlines, etc.  

To understand your existing customers’ experience, create a survey that captures both quantitative data like Net Promoter Score and qualitative feedback. When customers rate the company a 9 or 10, invite them to provide testimonials you can use in your marketing.

Surveys work best when you provide an incentive for people to complete them. How you frame the questions also matters—ask in a way that makes people want to give their opinions. Combining an incentive with thoughtful framing results in quality feedback businesses can act on.

Third-Party Platforms 👨🏻‍💻

Mine sources like YouTube, Amazon, and top-performing social media posts and comments for buyer insights. This information provides raw data in customers' own words about their struggles and desired outcomes. By analyzing multiple sources, such as online reviews and testimonials, patterns emerge around customer pain points and goals.

For example, you could read Amazon book reviews on topics related to your product or service.

Internal Feedback Loops 🔄

Your sales team, account managers, customer support reps, and social team often have invaluable insights into customer psychology from being on the frontlines. Create systems to channel these insights to marketing, then schedule regular meetings for teams to report on customers’ common questions and needs. 

This feedback helps improve marketing to generate better leads. It also provides market insights so you can adapt and shift messaging to match current customer interests.  

With this understanding, you can create marketing content, like sales pages, that directly speaks to your target customers’ needs and interests—you can craft messaging that describes their problems accurately and in their own words. This builds trust and credibility that you grasp their challenges and can provide solution

Q&A

• So, are you ready to harness the power of using psychology for your business?

• Do you have any pain points I can help you with smoothing out in terms of business psychology?

• What do you think you could utilise psychology for and how would it impact your business in the most efficient way possible?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻