3 Ways To Improve Your Video Ads 🎥

So, this week we’re staying away from all that Skynet Ai stuff!

We’re jumping into Video and one of my core specialist areas alongside my business partner @CheekyMonkey will be jumping in with us to give us some of their extensive knowledge! WOWIE! Aren’t you lucky this week, two video guru’s giving you TOP industry tricks.

So, we both ask you….Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible?

Of course you are, C’mon let’s dive in!

How To Create Persuasive Video Ads That Convert: Pattern Interrupts, Audience Callouts, and Hooks 🪝

While organic content remains valuable for long-term growth, paid video ads offer unique advantages you shouldn't overlook. 

You can reach the exact audience you want to get in front of, and validate offers in days rather then weeks. Finally, once you find a winning video ad, you can scale your success by increasing ad spend.

With nearly two decades of video experience, including working directly with renowned global brands, I have identified seven key psychological ingredients that make video ads convert.

Today, we’re covering pattern interrupts, audience identification, and hooks.

Pro Tip: If you're worried that creating effective video ads will require expensive equipment or professional editing skills, you can set the worry aside. Today's smartphone cameras and simple editing apps allow anyone to create high-converting video ads. Or you can always get in touch for ways I can help!

#1: Pattern Interrupts That Stop The Scroll

In today's social media environment, you compete against an endless stream of content for your viewer's attention. The first crucial seconds of your video ad are make-or-break territory. This is where the psychology of pattern interrupts becomes essential.

Here are four types of effective pattern interrupt techniques, with examples, to try:

Visual Disruptions: Wave enthusiastically at the camera before speaking, use dramatic hand gestures or movements, and implement quick zooms or camera movements.

Create Unexpected Transitions: Use bold colors or striking visuals, add technical effects, implement glitch effects, or use VHS tape visual artifacts.

Add Static or Interference Effects: Create screen distortions, incorporate quick cuts or transitions and dramatic entrances, or match-cut from viral clips into your entrance.

Use Creative Transitions From Popular Content: Create unexpected scene changes, implement surprise reveals, use motion to draw attention, or introduce attention-grabbing props.

#2: Audience Identification

Even if you've carefully targeted your ad settings, stating who you're speaking to explicitly is crucial for engagement and conversion.

At the start of your video, clearly identify your target audience to activate a psychological trigger in your viewers: recognition response.

When viewers immediately know if the message is for them, they quickly self-qualify or disqualify, helping you create an instant connection with qualified prospects.

As more viewers self-qualify, the algorithm's AI systems better understand your target audience, which improves ad delivery to more relevant viewers, reducing wasted ad spend on unqualified viewers and enhancing overall campaign performance.

Here are three types of audience identification techniques, with examples, to try.

Direct Role Identification

• "Hey, roofing contractors..."

• "If you're a stay-at-home mom looking to start a business..."

Situation-Based Identification

• "For business owners struggling to scale past six figures..."'

• "If you're handling marketing for a B2B company..."

Problem-Based Identification

• "If you're a consultant tired of feast-or-famine cycles..."

• "To every business owner overwhelmed by social media..."

#3: Hooks That Demand Attention

Next, you need a powerful hook to sustain your viewer's attention.

Here are seven types of hooks, with examples, that consistently drive engagement and prevent viewers from scrolling past your ad.

The Fact or Statistic Hook: Present surprising industry data, share unexpected research findings, reveal compelling market trends, or use numbers that challenge assumptions. For example: "Did you know that 87% of successful businesses already use this overlooked marketing strategy?"

The Objection Hook: Address common resistance points, challenge prevalent misconceptions, tackle industry myths head-on, or confront typical skepticism. For example: "Think Facebook ads don't work anymore for coaching businesses? Using this method, our clients just generated 127 qualified leads in the past 30 days."

The Pain or Desire Hook: Highlight urgent problems, address pressing challenges, emphasize aspirational goals, or touch on emotional triggers. For example: "Tired of working 60-hour weeks while watching your competitors scale effortlessly?"

The Polarisation Hook: Challenge conventional wisdom, present controversial perspectives, question established practices, or offer alternative viewpoints. For example: "Websites are dead. Funnels are the new way to generate leads, and here's why..."

The Rhetorical Question Hook: Pose thought-provoking questions, challenge existing beliefs, stimulate self-reflection, or create cognitive engagement. For example: "What if everything you've been told about customer acquisition is wrong?"

The Strong Statement Hook: Make bold declarations, present powerful assertions, offer definitive perspectives, or state compelling truths. For example: "AI is about to make 90% of traditional marketing strategies obsolete."

For maximum impact, test hook combinations with small ad budgets to identify which resonates most strongly with your specific audience. For example, you can combine Audience ID with a strong statement hook and fact Hook: "To all e-commerce owners: Your website might be losing 67% of potential sales because of this overlooked mistake."

Check with CheekyMonkeys three elements that establish credibility and drive action!

👀 EXCLUSIVE CHEEKY🙉 INSIGHT 👀

If you’re running video ads (or thinking about it), here are three practical tweaks we see making the biggest difference for clients right now:

 1. Front-Load the Value

You’ve got about 2-3 seconds before most viewers decide whether to keep watching or scroll past. Make those first moments count.

👉 Open with a bold statement, a surprising visual, or a direct question that speaks to your audience's pain point.

For example: Instead of starting with your logo or long intro, try “Struggling to get more leads this month? Watch this…”

 2. Keep the Editing Snappy

This doesn’t mean making your ad frantic or overly flashy—but tight pacing matters.

• Aim for quick cuts, minimal dead space, and avoid shots that linger too long.

• Subtitles are non-negotiable now, especially for social feeds where most people watch on mute.

Tip: Even simple text overlays highlighting key points can lift engagement.

 3. Focus on ONE Clear Call-to-Action

A common mistake? Trying to do too much in one ad.

👉 Pick ONE thing you want the viewer to do next: Click, sign up, book a call, download something, etc.

👉 Make that CTA clear both visually and in your voiceover or on-screen text.

The clearer and simpler the action, the higher your conversion rate.

I hope these x3 EPIC video strategies helped you, plus our CHEEKY bit of partners advice From CheekyMonkey. 

Q&A

• So, are you ready to harness the power of using video for your business?

• Do you have any pain points we can help you with smoothing out regarding any of the news above?

• Which of the above x6 tips do you think you could utilise from the most and how would it impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻