3 Video Elements That Convert 🚀

Let’s be honest — running a business feels like juggling flaming swords while riding a unicycle... on a trampoline 🎪🔥 If you’ve ever emailed yourself a reminder, then replied "WHO DIS?" — you're in the right place.

This week’s edition is packed with clever video tips, no-fluff insights, and one or two things that'll make you go, “Why didn’t I think of that?”

So, myself and Cheeky Monkey ask you TWO important Questions:

1. Are people watching your video ads but aren't converting?

2. Are you tired of guessing which ad format will resonate with your audience? Wondering how to improve ad performance without endless A/B testing?

Meta's new Flexible Media ads could be the game-changer you're looking for.

Try Flexible Media Campaigns

Imagine an ad that automatically adapts to each viewer - showing a carousel to one person, a video to another, and a single image to someone else - all based on what's most likely to drive engagement. That's exactly what Meta's Flexible Media ads deliver.

Traditional ad creation often involves creating multiple versions of the same ad, manually testing different formats, managing separate campaigns for different placements, and constantly monitoring and adjusting performance.

Flexible Media ads eliminate these pain points by automatically handling optimisation, allowing you to focus on strategy rather than execution. The system uses advanced machine learning to:

• Analyse your creative assets

• Predict user preferences

• Dynamically adjust ad formats

• Optimise for maximum engagement

This means your ads can appear in different formats across placements—for example, showing as a carousel in Facebook Feed but transforming into a video for Instagram Stories, depending on what's likely to perform best.

Note: As this feature is still rolling out, availability may vary by market and advertiser account.

Cheeky Monkeys Top Video Advice:

Let’s not overcomplicate things-when it comes to video ads or landing page videos, there are a few non-negotiables we see working across every industry:

1. The "Human Hook"

👉 Whether it’s a face to camera, voiceover, or on-screen text-viewers need to feel like someone’s talking to them. Specificity wins here: “For frustrated tradespeople wasting time quoting…” is better than “We help businesses grow.”

2. Visual Proof

👉 Don’t say you’re great-show it. Screenshots, testimonials, real product shots, even a quick walkthrough of your process… these build trust fast. Think: "Show, don't sell."

3. A Clear, Action-Oriented Ending

👉 End with a visual CTA (button or text) and a strong push: “Get your quote in 60 seconds” beats “Learn more.” A confused viewer does nothing-make the next step obvious.

So, that’s it for this week. TECHNICALLY… you got x6 bits of top industry advice so thank us later! 😂

We BOTH hope these video ad tips helped you, even if only one part!

Q&A

• So, are you ready to harness the power of using video advertising for your business?

• Do you have any pain points we can help you smooth out regarding video advertising?

• Were these tips helpful for you?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great content or marketing yourself? Focus on your business, whilst we focus on creating the content and marketing that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻