3 Types Of Must Have Instagram Content 📲

Now hey, there’s probs a LOT more than 3 types but I have to break it down somehow, right! We all know Instagram offers businesses the chance to connect with potential customers. However, simply having an account is not enough these days. It’s 2024 people!

I’ve found by taking an intentional, strategic approach to Instagram content centered around sharing genuinely value-added content optimised specifically for converting followers into leads and customers, you can significantly grow your business impact on Instagram.

1- Instagram Content And The Customer Journey 📲

Carefully balancing three types of content throughout the customer lifecycle helps smoothly guide Instagram followers down the path to becoming paying customers.

Content to Attract: This content should focus on drawing in and engaging new audience members who may just be discovering your brand for the first time. Effective forms of this content leverage popular trends and interest areas loosely related to or adjacent to your core niche. The emphasis here is more on establishing an initial emotional connection or capturing visual attention rather than teaching complex skills or delivering advanced education.

Content to Nurture: Once you have attracted followers through your engaging or entertaining content, the next step is to nurture content. Here the focus shifts to building deeper relationships with your followers by sharing your specialised knowledge, expertise, and insights around common problems your target audience faces. Addressing real needs and delivering true value establishes greater trust and credibility for your brand. Plus, nobody likes a salesman banging at your door every single day trying to sell you something do they!?

Content to Convert: After you have built awareness, familiarity, and credibility with attract and nurture content, you can then transition select followers into actual customers or clients using sell content. This type of content directly promotes your core products, services, special offers, opt-ins, or other calls to action. The selling happens once leads are already warmed up and receptive to your brand after interacting with your attract and nurture content.

2- Boost Conversions With Automation 🤖

A powerful technique to boost conversions from your Instagram content is to leverage direct message (DM) automation tools. This involves setting up automated triggers to deliver targeted DMs when followers engage with your content in specific ways, such as commenting with certain keywords. 

For example, if someone comments "Offer" on one of your Instagram posts, you can set up a trigger to automatically send them a DM with a special discount code or link to claim a promotional offer. Other common uses are sending followers links to opt-in landing pages, free content upgrades, shopping links, or booking forms.

Automating these types of messages and offers in response to triggers boosts engagement, which the Instagram algorithm favors in terms of future reach and visibility. It also helps streamline your lead generation process directly within the Instagram messaging experience without spending all your time responding to people manually.

3- Optimise Continually 📊

As with most marketing channels and campaigns, the key is to continually optimise your Instagram content approach over time. Consistently analyse key performance indicators and available data from the different types of Instagram posts you publish to identify what specific content formats, topics, and themes seem to resonate best with your audience. 

Then double down on what works by finding ways to incorporate those elements more prominently across both new content as well as updates or revisions to older evergreen content. It is also extremely valuable to routinely engage followers by asking for their direct feedback regarding what key problems they face or what types of solutions they find most valuable. This helps ensure you provide maximum relevance. Also, what I like to do is have a Q&A section to get us chatting, not because I want to sell to you, but because I genuinely want to learn more from my audience as you can see below 👇🏻

Q&A

• So, are you ready to harness the power of using automation for your business or don’t you like AI?

• Do you have any pain points I can help you with smoothing out with social media marketing?

• What do you think you could most utilise from in this newsletter, content, nurturing or content to convert?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
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