3 Techniques For High-Quality Leads 🤝🏻

Do you need to grow a pipeline of high-quality leads without paying for ads? Wondering how to tap all of LinkedIn’s organic resources? Well, here’s how…

LinkedIn's Advanced Search 🔎

LinkedIn has a powerful internal search engine that allows you to find people based on multiple criteria. This feature is handy for identifying individuals who fit your ideal customer persona and would be a good fit for your product or service.

When using LinkedIn's advanced search, you can filter results by:

• Job title: Search for people with specific job titles that match your target audience, such as "Marketing Manager," "HR Director," or "CEO."

• The company they work for: If you have a list of companies you want to target, you can search for decision-makers within those organizations.

• Location: Narrow your search results by specifying a particular geographic area, such as a city, state, or country.

• Past companies: Look for people who have worked at companies that align with your ideal customer profile.

• Schools attended: If you're targeting alumni from specific universities or educational backgrounds, you can search for people based on the schools they attended.

By utilising these search filters, you can create highly targeted lists of prospects who are more likely to be interested in your offerings. Once you've identified these individuals, you can connect with them and build relationships. One thing I’d NOT recommend is to send them inmail messages with some cheesy or sales pipeline script that you send to everyone. Everyone hates this or cold emails, it doesn’t work despite what any “professional” has told you!

LinkedIn Groups 👥

LinkedIn Groups are online communities where professionals discuss business topics, share insights, and ask questions. These groups can be goldmines for finding potential customers actively engaged in conversations related to your industry or niche. It’s also a good way to connect with like-minded people to build knowledge together, collaborate, and much more.

Search for keywords related to your business, industry, or target audience to find relevant groups. LinkedIn will show you a list of groups that match your search terms. Join the groups that seem most active and relevant to your goals.

Once you're a member of a group, pay attention to who consistently posts, comments, and starts discussions. These individuals will likely be more open to connecting and having conversations since they're already engaged in the topic. 

You can also use groups to demonstrate your expertise by sharing valuable content, answering questions, and participating in discussions. This can help you build credibility and attract potential customers' attention.

Lookalike Profiles 🧐

Another effective way to find ideal prospects on LinkedIn is to identify individuals who closely resemble your best customers or are influential in your industry. These "lookalike" profiles can lead you to more people who share similar characteristics and are likely to be interested in your products or services.

Start by listing your top customers or influential people in your industry. Search for these individuals on LinkedIn and visit their profiles. Take note of the following:

• Who is liking, commenting on, and sharing their posts? These people are engaged with content related to your industry and may be interested in what you have to offer.

• What groups do they belong to? Consider joining these groups to connect with more like-minded professionals.

• What events do they attend? Look for people attending the same industry events or conferences, as they may be good prospects.

By exploring the networks of your ideal customers and industry influencers, you can uncover new ways to connect with similar individuals who could benefit from your products or services. These tactics are at no cost but your own time, so it’s in your best interest to choose them and use them wisely in your own manner. Remember, do NOT spam post or spam people with sales messages “aint nobody got time for that”  🙄

Q&A

• So, are you ready to harness the power of using LinkedIn for your business lead generation?

• Do you have any pain points I can help you with smoothing out in regards to gathering leads?

• What other sources do you think you could utilise from how would they impact your business?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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