3 Instagram Reel Content Ideas 🤳🏻

So, how we all doinnnnnng? As always, you know me lovessss to give you instagram tips! So, let’s jump right into this weeks tips below…

1- Make People Feel Heard 🗣️

The first pillar of this strategy is to create content that makes your audience feel understood. The goal is to help people connect with your brand personally, which can turn your channel into a "comfort account" that followers regularly check for support and validation. This type of content often gets shared. We all know we love to get free support and content from someone who isn’t trying always sell you their “free blueprint to ultimate success in one day” … #aintnobodygottimefordat

Use prompts like "I don't know who needs to hear this, but...", "I don't mean to interrupt your scrolling, but...", or "This is your sign to..."

For example, a nutritionist might create a Reel saying, "I don't know who needs to hear this, but worrying about the ice cream is more unhealthy than just having a bowl of ice cream." This is mainly the SEO guy speaking here, you can name reels how you wish but keep you audiences search, following and tags they’d enjoy in mind when creating titles or content BASICALLY!

When creating these Reels, keep the video simple—use a short clip of yourself smiling or doing a related action. The key is to put the main message as text on the screen all at once rather than revealing it slowly. This approach caters to today's fast-paced content consumption habits.

For music selection, consider using trending audio clips with less than 5K uses to avoid oversaturation.

2- Help People 🤝🏻

The second pillar focuses on providing value to your audience. This doesn't always mean complex educational content. Maybe these mailers are #soz #LOL 
Sometimes, simple tips or information can be very helpful.

• Share quick, easy-to-follow tips

• Use "POV" (Point of View) Reels to showcase solutions

• Highlight "I found..." discoveries related to your niche

• Break down longer content (like blog posts) into multiple Reels

POV Reels are particularly successful. Here's how to create one: Start with "POV: You're tired of..." and describe a common problem your audience faces. Then, show how your product or service solves that problem, keeping the video simple and focusing on the desired end result.

For example, a social media manager might create a Reel saying, "POV: You're tired of leaving the dinner table to post on Instagram. So you switch to scheduling on Meta Business Suite. Now you get to have dinner with your family without interruptions."

3 - Show Happenings 👀

This pillar helps build a stronger connection with your audience by showcasing the human side of your brand. While this content might not go viral, it helps deepen the relationship with your existing followers and can attract new ones who connect with your story. I hope I do this enough for you ladies n gents? If not, shout me and I’ll try show more visual representations!

However, for example, a local coffee shop could create Reels that show the opening process, feature baristas' favourite drinks, or highlight a day in the shop owner's life. A product-based business might show how they pack orders or create new items. My family’s restaurant in South Africa called Bardellis actually is a great example of this.I mean, gotsta’ support my fam, right?! But they do this so well it really resonates with their audience, we all want to visually feel content, right?

Kents Pro Tip: Pin one of these behind-the-scenes Reels to your profile to give new visitors a quick look into your brand.

Bonus Tips 🥳

The Easy Path Better Instagram Reels 📲

Want to reach new audiences and grow your following on Instagram? OF COURSE you bloody do, that’s why you’re here, right?!

Reels offer a unique way to get your content in front of non-followers. They appear on the Reels tab and can reach people who don't know you yet.

DID YOU KNOW? Reels are "reach heavy" compared to other types of content on Instagram. While hashtags have become less effective for reach, TRUST me I hashtag for Britain and it doesn’t seem affective anymore. Reels continue to be a great way to expose your brand to new potential followers. I need to do this more myself whilst, just finding the time is hard for me (working on all my clients projects as priority) but you can do more simple phone-based content to CURN it out and don’t be a perfectionist like me!

So to finalise, JUST THINK what type of Reels are working best now?

The 3 S's Of Successful Reels

To improve the chances of your Reels performing well, focus on the "Three S's":

Simple: Make sure your content is easy to understand and digest quickly.

Shareable: Create content that people will want to send to their friends or share in group chats.

Specific: Be clear about why your content matters and how it helps your audience. Use specific details or numbers when possible.

For example, instead of a general "Instagram tip," you might create a Reel titled "Instagram tip to get out of 500-view jail" or "Reel idea that helped me get 1K new followers." The more specific you can be, the more likely your content will resonate with your audience.

Q&A

• So, are you ready to harness the power of using Instagram for your business?

• Do you have any pain points I can help you with smoothing out regarding social media?

• What do you think you could utilize the most out of these tips?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

My Partner Services
Sky Adsmart  | Cheekymonkey Marketing  |

Fire an email back to me at [email protected] and let’s keep the chat going 👌🏻