3 Advanced YouTube Tips 🧑🏻‍💻

So last week I gave you some top HOT OF THE BLOCK news that you could use to action in your business. How did you all get on with those? Did anything become of those news tips that helped you 🤷🏻‍♂️

Today, We’re On The T̶u̶b̶e̶s̶ O̶f̶ Y̶O̶U̶ YouTube tips.

And, more specifically 3 Ways to Perform Advanced YouTube Analysis With Groups. “Sayyyy WHAA” Groups? I know, right, strange! 🧐

Let’s dive in and you’ll see what I mean.

So, if you’re like me and always on the lookout for advanced insights in YouTube Studio, you’ll want to analyze groups of YouTube videos based on content categories, or, funnels rather than playlists ⏯️

In YouTube Studio, groups are collections of videos you can create from your channel's Analytics tab. Not sure where to start? Try grouping your YouTube videos by:

• Campaigns

• Funnel stages

• Video formats (i.e., shorts versus full-length videos)

• Topics (i.e., behind the scenes, explainers, or lifestyle)

• Content styles

• Thumbnail designs

• Hook concepts

• End screen formats

1- Where Are Viewers Finding Your Content 👓

When you create groups of videos, you can monitor traffic sources over time and see whether certain sites or search engines are continuing to drive clicks

For example, say the videos in your group typically drive a ton of traffic via YouTube search. If you notice that the platform's native search engine is driving decreasing amounts of traffic to your content, it may be a signal that your content isn't optimised for YouTube search. Well, at least not in an advanced way. It could also mean that the topic or keywords don't have much search volume, which may warrant revisiting your YouTube SEO strategy.

On the other hand, you might notice that another traffic source like browse features or channel pages is suddenly driving much more traffic to your content. On the main Analytics tab, you can check traffic source data for individual videos in the group. Then, you can figure out where the extra views are coming from—like a playlist that features your video or a video that suggests your content. Now that’s what I call being a better TUBER for YOU… See what I did there 😏😂

2- Are Thumbnail Or Shorts Feed Impressions Increasing or Decreasing 👀

YouTube search and suggested videos can be valuable sources of traffic. But as your channel grows and subscribers engage with your content, it will ideally generate more impressions on viewers' home pages and in the Shorts feed.

You can track both of these metrics using group-level reports. Keep in mind that the Impressions report is primarily designed for long-form content, as it reflects thumbnail impressions on YouTube home pages. SO remember that Thumbnail impressions usually result from viewers subscribing to your channel or YouTube recommending your videos, both of which can indicate positive engagement.

The Shown in Feed report is designed for short-form content, as it reflects impressions in the Shorts feed, which often indicates that YouTube is recommending your content. If you are a content creator focusing on YouTube you’ll want to be using this report 💯%

For even more useful insights, use the Viewed versus Swiped Away report to see how often viewers opting to watch your videos after they see them in the feed. If this metric is trending downward, you're likely to see fewer views over time, which can lead to negative growth. Something we all don’t want and want to try to avoid with clever analytical tactics.

3- Is This Content Successfully Generating Views From Clips and Remixes 🔂

If your video groups include a lot of long-form content, you might use YouTube's Native Clips tool to make the content more digestible for your audience. You can now track the number of views and total watch time from clips for any group, which I think is a pretty damn cool feature! If you find that clips are becoming a viable source of views for your channel, you might consider making them a more integral part of your strategy. This would be a smart move for someone wanting to make a series within some of the content you’re producing.

Monitoring remixes can also help you understand how the group of videos resonates with your target audience. If you're finding that the number of remixes is steadily climbing for the group, it's a sign that viewers are responding to your content. You can then inflate that head of yours 😏 

Finally, you can track remixes for specific videos from the main Analytics screen, where you can dive deeper into creator sentiment. I hope this all can help you have a deeper knowledge of your YouTube channel 😎👊🏻

Are you a YouTuber or someone with advanced knowledge of YouTube 🤷🏻‍♂️

If so, please get in touch as I am always on the hunt to work with great content creators who know the YouTube platform well. Plus, after just selling my finished track car build, I’ve just started a new car project and I want to get the best out of becoming an automotive YouTuber. So, anyone who can give me tips or tricks, or just a fellow creative to vibe with is much appreciated! 🚗

Q&A

• So, are you ready to harness the power of using YouTube for your business?

• Do you have any pain points with YouTube I can help you smooth out?

• What do you think you could utilize YouTube for and how would it impact your business’s content strategy?

Whenever you’re ready, here’s how I can help you:

1. Book a {10 MINUTE} Business Power Call with me, to arrange working together to make your social media videos stand out online as I tweak your approach, and analyse how to improve your current video, business strategy or marketing.

2. Don’t have time to create great videos yourself? Focus on your business, whilst we focus on creating the videos that you’ve always dreamed of. Get in touch to find out more.

Until next Friday, love to you all!

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